Senior Manager, B2B Marketing

ShopMy

23h

About The Position

ShopMy is revolutionizing the future of e-commerce by building the infrastructure for human-led curation at scale. ShopMy enables brands to launch and scale high-impact, performance-driven creator programs, while empowering the most influential creators to monetize their influence and partner directly with the brands they love. Through this operating system, ShopMy powers consumers to discover and buy the world's best products through premium brands, culture-driving tastemakers, and authentic human curation. ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures. The company is looking for a sharp, strategic Senior Manager of B2B Marketing to own and scale ShopMy's B2B marketing function. This is not a pure demand generation role; it's a true B2B marketer position for someone who has run (or been a key leader in) a B2B marketing organization and knows how to use thought leadership, content, and education alongside pipeline programs to drive both acquisition and long-term retention. The role involves architecting the full demand generation motion and then evolving and building out a full B2B marketing function, including brand lifecycle, education, and upselling support for the Customer Success team. The ideal candidate is comfortable starting as an individual contributor, establishing pipeline infrastructure, and then expanding scope to build a small team.

Requirements

7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company — demand gen background is valuable, but we're looking for someone who has operated across the full B2B marketing mix
Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention, not just paid ads and outbound
Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced
Salesforce fluency — for pipeline reporting, campaign attribution, and lead routing
Experience collaborating closely with both Sales and Customer Success — you understand both acquisition and expansion/upsell motions
Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership

Nice To Haves

Experience marketing to brand advertisers, retail buyers, or agency decision-makers
Background in lifecycle or retention marketing for B2B audiences (email, education programs, in-product)
Background in affiliate, creator, or influencer marketing technology
Prior experience building pipeline programs with long (3+ month) sales cycles

Responsibilities

Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting
Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
Develop a thought leadership strategy that drives both demand generation and long-term brand retention
Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts
Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers