B2B Paid Media Manager, Corp Strategy & ABM
Adobe•San Jose, NV
•$116,900 - $250,875•Remote
About The Position
Join our B2B Paid Media team as a Digital Marketing Manager, Corp Strategy & ABM! Lead demand generation for Adobe’s corporate segment, with a focus on renewals and account growth. You will define and implement account-based paid media strategies, working closely with Sales to improve pipeline quality, increase engagement, and drive revenue. This role requires a strategic, account-focused outlook to manage multi-channel programs across paid media, content syndication, and programmatic—reaching priority accounts throughout the customer lifecycle.
Requirements
- 7+ years in digital marketing with B2B demand generation or ABM experience
- Demonstrated success in generating pipeline and revenue within intricate sales settings
- Experience building and accomplishing ABM programs
- Strong understanding of enterprise buying cycles
- Ability to convert business objectives into marketing strategy
- Strong collaboration skills, especially with Sales
- Analytical approach with experience optimizing performance
- Clear communication and presentation skills
Nice To Haves
- Experience in B2B SaaS or enterprise technology
- Familiarity with programmatic and ABM platforms
- Experience partnering with Sales on account strategy
- Understanding of attribution and revenue measurement
Responsibilities
- Own paid media strategy for corporate segments passionate about renewals and engagement
- Collaborate with Sales and GTM teams to identify target accounts and set priorities
- Convert business objectives into well-defined, multi-channel campaign strategies
- Develop and expand ABM initiatives across LinkedIn, content syndication, and programmatic
- Align messaging and targeting across channels to improve engagement
- Define channel roles across the funnel
- Collaborate with Sales to coordinate campaigns according to account priorities
- Support pipeline progression, expansion, and renewals
- Use feedback to refine targeting and improve performance
- Track campaign performance using important measures
- Identify and act on optimization opportunities
- Ensure engagement fuels pipeline and revenue growth
- Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations
- Lead testing across ABM strategies, messaging, and channels
- Stay current on ABM and demand generation trends
Benefits
- meaningful benefits we offer
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
