B2B Marketing Lead

KodeKloud • ,

1d • Remote

About The Position

KodeKloud is a fast-growing EdTech platform for IT, DevOps, and Cloud, offering hands-on labs, playgrounds, and structured learning paths. Our B2B business focuses on team and enterprise training for organizations upskilling their technical workforce. This B2B segment is experiencing rapid growth and is currently our highest-leverage growth engine. We are establishing a marketing function to scale our B2B operations from their current level to over $10M in Annual Recurring Revenue (ARR).

This is a comprehensive, full-stack B2B marketing role that requires the individual to be a planner, orchestrator, and executor. The successful candidate will be responsible for the entire demand-generation process, from strategy to campaign execution, and will deliver qualified pipeline to a dedicated full-cycle sales team. Initially, this role will operate as a one-person function, responsible for building the marketing playbook, running campaigns independently, and demonstrating the effectiveness of the strategy before scaling. The company has a strong foundation with a post-qualification win rate of approximately 60% and a capable sales team. The primary challenge lies in the top of the funnel, specifically in demand creation, which has become our weakest link, leading to a stagnation in new-logo acquisition. The core mandate for this role is to address and resolve this issue.

The ideal candidate will be scrappy, possess a founder's mindset, and be comfortable managing operations directly. A strong understanding of how a B2B SaaS marketing engine operates at the $1M–$10M stage, and how to effectively integrate it with Sales to generate high-converting Marketing Qualified Leads (MQLs), is essential.

Requirements

• B2B EdTech / technical SaaS marketer. You deeply understand how marketing engines work for B2B EdTech or developer-focused SaaS and how to hand off to Sales.
• Scrappy operator. Founder or early-startup experience and mindset — you plan it, then you build and run it yourself. You're energised by an empty playbook, not paralysed by it.
• Knows the $1M–$10M journey. You've seen what it takes to grow a B2B SaaS business through this stage and know which levers matter at each step.
• Sales-aligned. You think in pipeline and MQLs, not vanity metrics, and you know how to make Sales genuinely glad you exist.
• Full-stack execution. Comfortable across demand gen, lifecycle, webinars, content, paid, marketing ops, and basic analytics — a generalist who can go deep where it counts.
• Strongest fit comes from someone who has marketed a comparable IT/Cloud/DevOps learning platform and knows this buyer cold. Directly relevant backgrounds include: Linux Academy, A Cloud Guru, DataCamp, Whizlabs, Pluralsight, Cloud Academy
• Adjacent / considered: Udemy (Business), Coursera, and similar B2B EdTech or developer-tooling SaaS
• Equivalent experience marketing technical training, certification, or developer products to organisations is welcome even if the logo isn't on this list.

Nice To Haves

• First 90 days: Demand-gen plan and budget approved; HubSpot/funnel instrumentation and MQL framework live; first webinar and outbound SDR motion running.
• By 6 months: A repeatable, measurable demand engine producing a predictable flow of qualified pipeline to AEs, with attribution you can stand behind.
• By 12 months: New-logo acquisition trending back up, a proven playbook ready to scale, and a clear case for building a team around you.

Responsibilities

• Build the demand engine. Design and run the full B2B demand-gen motion — inbound, outbound, and nurture — targeting technical leaders and certification buyers at organizations training IT/DevOps/Cloud engineers.
• Generate MQLs for Sales. Define the MQL/SQL framework with Sales, build the lead-scoring and qualification logic, and own a monthly qualified-pipeline target. Marketing's job is to feed AEs, not just to create awareness.
• Webinars & events. Own the webinar program end to end — topics (DevSecOps, GDPR, LLMs, and similar technical themes), promotion, and follow-up — including co-hosted sessions with partners such as the Linux Foundation to extend reach.
• Lifecycle & email. Run segmented email and lifecycle campaigns (free, Pro, AI-plan, and B2C-to-B2B conversion segments) that warm leads and surface buying intent for AE outreach.
• Own the funnel and the numbers. Instrument the funnel, attribute pipeline to source, and report on what's working. Build the demand-gen budget (demand creation + SDR agency spend) and defend ROI.
• Wire marketing into the GTM stack. Operate HubSpot, email/sequencing tools, and analytics yourself — campaign build, tracking, and reporting are hands-on parts of the job, not things you delegate.
• Partner with Sales & Product. Work shoulder-to-shoulder with AEs on messaging, sales collateral, and feedback loops, and with Product on positioning and B2B differentiation.
• Content & positioning. Translate a technical product into sharp, credible positioning for technical buyers — landing pages, one-pagers, campaign copy, and sales enablement.

Benefits

• Comprehensive health coverage tailored to where you live
• Fully paid parental leave
• Flexible practices for life events
• Dedicated annual learning budget and time to use it
• Flexible annual budget for lifestyle support (fitness, meals, childcare, pet care, family support)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed