B2B Marketing Manager

Inogen

4d•$95,000 - $119,000

About The Position

Inogen is a mission-driven medical technology company dedicated to improving lives through innovation in home respiratory care. Inogen is embarking on an exciting patient-centric journey to change the home respiratory care landscape driven by exceptional commercial execution. This role offers the opportunity to shape and develop a B2B Marketing capability at a pivotal time in Inogen’s growth journey. Inogen is seeking a results-driven B2B Marketing Manager to accelerate growth across its healthcare and commercial partner channels. This role will be responsible for developing and executing strategic marketing programs that support the B2B sales team, strengthen positioning, and deliver clear, differentiated messaging that resonates with key stakeholders. The ideal candidate is an expert at aligning marketing strategies to sales priorities and has experience building compelling value propositions and driving measurable pipeline impact. The B2B Marketing Manager at Inogen is responsible for developing and executing strategic marketing initiatives that support the B2B sales organization and drive measurable business growth. This role will lead the creation of compelling positioning and messaging, while delivering high-impact marketing programs that generate demand, strengthen customer engagement, and accelerate pipeline conversion. One of the key aspects of this role will be the ability to work in close partnership with the B2B Sales organization to ensure marketing efforts are tightly aligned to commercial priorities, customer needs, and market opportunities.

Requirements

Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in B2B marketing, preferably in healthcare, medical devices, or a regulated industry
Proven track record of supporting Sales Teams with successful Marketing programs that drive pipeline and revenue
Strong experience in positioning, messaging development, and go-to-market strategy
Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders
Strategic thinking with strong execution discipline
Customer-centric mindset with ability to translate insights into action
Commercial acumen and understanding of sales processes
Strong storytelling and messaging skills
Data-driven decision-making

Responsibilities

Partner closely with the B2B Sales Team to understand target segments, develop and implement coordinated marketing plans and pipeline priorities
Translate sales objectives into integrated marketing programs that drive awareness, engagement, and conversion
Develop and execute quarterly and annual B2B marketing plans aligned to commercial strategy
Identify trends, customer needs, and market opportunities to shape go-to-market approaches
Lead the development and refinement of Inogen’s B2B value proposition
Create compelling, differentiated messaging frameworks that clearly articulate product benefits and competitive advantages
Ensure consistency of messaging across all B2B touchpoints including sales materials, campaigns, and digital channels to support the Sales Team in market
Design and execute multi-channel demand generation programs (digital campaigns, events, webinars, and ABM) to support pipeline growth
Collaborate with the digital marketing team to optimize lead acquisition, lead nurturing, and conversion strategies
Partner with sales on account-based marketing (ABM) strategies targeting high-value prospects
Develop high-impact sales enablement materials including presentations, pitch decks, case studies, and product collateral
Equip sales teams with tools, messaging, and insights needed to effectively engage and convert prospects
Support training and onboarding initiatives to reinforce consistent positioning and messaging
Use data and insights to continuously optimize marketing effectiveness
Define and track KPIs to measure program effectiveness, pipeline contribution, and ROI
Provide regular reporting and insights to Sales and senior leadership
Continuously test, learn, and optimize campaigns to improve performance