B2B Growth & Content Marketing Manager

Pulse iD

12h•Onsite

About The Position

At Pulse iD, we’re building the next generation of loyalty and engagement infrastructure for leading banks, telcos and enterprise brands across APAC, the Middle East and Europe. We’re a fast-growing tech company with global ambition — and we’re hiring a hands-on B2B Growth & Content Marketing Manager to drive our next phase of growth. This is not a “manage the agency” role. This is a build it. own it. scale it. role.

Requirements

Have 5+ years in enterprise B2B marketing (loyalty/ customer engagement / banking highly regarded)
Are an exceptional writer and strong storyteller
Can distil complex ideas into clear, persuasive narratives
Have a strong design aesthetic — you care about visual clarity, structure and narrative flow
Are independent, comfortable with ambiguity and create clarity
Are hands-on with Canva, LinkedIn Ads and HubSpot

Nice To Haves

Understand long, complex B2B sales cycles

Responsibilities

Own and execute our content strategy across brand, product marketing and demand generation
Write high-quality blog articles, thought leadership, case studies, reports, website copy, LinkedIn content and email campaigns
Shape product messaging and value propositions with product and sales
Create short-form LinkedIn video content
Design and build content yourself (Canva essential; exceptional PowerPoint required; working knowledge of Figma preferred)
Run and optimise LinkedIn paid campaigns
Own HubSpot end-to-end — build and manage sequencing, nurture journeys, workflows, automation and reporting
Build landing pages and lead journeys
Optimise for pipeline impact, not vanity metrics
Support key growth initiatives
New region GTM campaigns
Product launches
Account-based marketing programs
Client expansion initiatives