Lead, Content (Growth Marketing)

Round Glass•Bellevue, WA

11d•Onsite

About The Position

We're seeking an exceptional Content Lead, Marketing, to own all marketing content and serve as the brand voice architect for our wellbeing platform. In this strategic role, you'll develop and maintain foundational marketing language, messaging frameworks, and content standards that drive brand awareness and user acquisition across all audiences and channels. You'll create comprehensive marketing content spanning digital platforms, PR materials, advertising copy, and thought leadership pieces that resonate with diverse audiences globally. This role requires both brand building expertise and performance marketing acumen, ensuring all content drives measurable business results while maintaining brand consistency. As the marketing content authority, you'll establish core messaging that other teams adapt for their specific needs while ensuring complete alignment across all content functions.

Requirements

8+ years of proven experience in marketing content creation and brand management
Expertise in health/wellbeing marketing with understanding of regulatory requirements
Demonstrated success driving brand awareness and user acquisition through content marketing
Portfolio showcasing successful marketing campaigns across multiple channels
Exceptional writing and creative skills across all marketing formats
Experience with both brand building and performance marketing strategies
Advanced proficiency with marketing technology platforms and optimization tools
Strong understanding of social media, email marketing, and digital advertising
Experience working across global markets and diverse audiences
Analytical skills to measure and optimize content performance
Knowledge of PR, media relations, and thought leadership development
Experience managing content teams and external partnerships
Strong collaboration skills across multiple stakeholders
Self-motivated individual contributor who thrives in fast-paced environments

Responsibilities

Own company-wide marketing content including messaging frameworks and brand positioning
Develop foundational brand language that scales across teams and initiatives
Translate company philosophy into accessible, resonant messaging for diverse audiences.
Own social media content creation across platforms
Oversee content writers and establish content standards
Develop email marketing campaigns and website content
Create PR materials and external marketing content
Work with analytics teams on performance measurement and optimization
Create comprehensive reports on brand impact and content performance
Optimize content for SEO and user acquisition
Make data-driven decisions to improve content effectiveness
Ensure alignment across all content functions and teams
Partner with product and design teams on content strategy
Coordinate global content initiatives and cultural adaptation