Growth Associate - Content Marketing

Modo Energy • New York, NY

7d • $80,000 - $120,000 • Hybrid

About The Position

Modo Energy is a data platform at the center of the energy transition, providing benchmarking, forecasting, and valuation tools for energy investors, developers, and operators. Founded in 2019, the company has over 80 employees across London, New York, Sydney, and Madrid, has raised $30M in Series B funding, and is described as AI-native and fast-moving. This role offers an opportunity to join a rapidly scaling, category-defining company.

The Growth Associate for Content Marketing will focus on increasing the visibility of Modo Energy's research and demonstrating the effectiveness of content marketing efforts. This is a generalist role where the associate will collaborate with the Head of Content Marketing to execute various tasks aimed at reaching the target audience and driving platform sign-ups. Responsibilities may include developing social media campaigns, managing weekly newsletters, optimizing articles for specific markets, securing podcast appearances, and analyzing content performance to inform strategy. The scope of the role is expected to expand as the company grows.

This position is within the content team, distinct from product marketing. The focus will be on transforming Modo's expertise into engaging content (written, visual) and measuring its impact on audience acquisition. A significant aspect of the role involves measurement and content operations, with an emphasis on building a robust attribution model from the ground up. The ideal candidate will be data-driven, sharp, and proactive in identifying and executing effective strategies. A genuine interest in the energy transition and understanding power markets is also important.

Requirements

• Proven track record of independently shipping projects, campaigns, or newsletters from concept to completion.
• Hands-on experience with HubSpot (or equivalent) for measurement and attribution.
• Comfortable with data and marketing operations, with a preference for building robust attribution systems.
• An engineering or analytical mindset, with a focus on systems thinking and automation.
• Strong writing skills: clear, direct, and audience-focused.
• Proficiency in using AI as a core work tool, including building workflows, automating tasks, and utilizing agents.
• Curious and resourceful, with the ability to figure things out independently.
• Possesses taste and judgment, able to discern and articulate quality.

Nice To Haves

• Comfort with design or video tools such as Figma, Premiere Pro, Canva, or similar.
• Experience with growth or marketing campaigns.
• Exposure to PR or communications.
• An interest in energy, climate, or the transition to clean power.
• A degree in an analytical field like economics, engineering, mathematics, or physics.

Responsibilities

• Build and own the content calendar, ensuring timely and impactful delivery of articles, emails, and campaigns.
• Set up and manage attribution using HubSpot, Fullstory, and Intercom to track content's impact on visitors, signups, and usage.
• Report weekly on performance, iterate on strategies based on data, and ensure decisions are data-grounded.
• Produce and scale core content formats including GEO articles, newsletters, email communications, and video content.
• Expand successful content formats beyond the US market into Europe and Australia.
• Segment users, leads, and audiences in HubSpot to ensure targeted content delivery.
• Manage employee visibility initiatives, including social media presence for executives, podcast bookings, and earned media outreach.
• Build AI and Cowork workflows to automate repetitive tasks and increase operational speed.

Benefits

• Base salary range: $80,000–$120,000 per year
• Top-of-personal-market compensation for exceptional candidates
• 25 days annual leave
• Medical, dental, and vision coverage
• 401(k) with optional employer matching
• Equity for every employee
• Hybrid work model (Tuesday-Thursday in office, Monday and Friday flexible)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree