Content Marketing Senior Associate

Principal Financial Group • Des Moines, IA

1d • Hybrid

About The Position

We're seeking a Sr. Associate, Content Marketing to support marketing communications for our Benefits and Protection business. In this role, you'll partner closely with service and marketing teams to develop, and deploy customized client communications for a select group of large nonqualified deferred compensation clients. You’ll also assist in the development and maintenance of content for other Benefits and Protection marketing initiatives across various platforms, including print, web, email and social media. This position is ideal for someone who thrives on organization, project coordination, and attention to detail. While strong writing and editing skills are important, success in this role is driven by the ability to manage multiple projects, ensure accuracy, and deliver polished marketing materials on time.

Requirements

• Bachelor's degree or equivalent experience.
• 2+ years of experience in marketing communications, content marketing, or marketing project management.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Exceptional attention to detail and commitment to quality and accuracy.
• Strong writing, editing, proofreading, and communication skills.
• Experience developing, maintaining, or updating marketing materials and client-facing communications.
• Ability to work effectively with cross-functional stakeholders and navigate competing priorities.
• Strong problem-solving and decision-making skills.
• Comfortable working in a fast-paced environment with changing business needs.
• Proficiency in PowerPoint and other marketing content tools.

Nice To Haves

• Experience supporting customized client communications, enrollment campaigns, or participant-facing materials.
• Knowledge of financial services, deferred compensation, or employee benefits products.
• Familiarity with content audits, content governance, and marketing best practices.
• Experience using data and performance insights to recommend content improvements.

Responsibilities

• Manage the day-to-day maintenance, review, and updating of marketing and client communication materials.
• Partner with service and marketing teams to develop customized enrollment and participant communications for key clients.
• Coordinate multiple projects simultaneously, ensuring materials are delivered accurately, on time, and in alignment with brand and compliance standards.
• Review, edit, and refine content provided by internal partners to ensure quality, clarity, consistency, and audience relevance.
• Audit existing marketing collateral and recommend updates to improve effectiveness and maintain accuracy.
• Collaborate with stakeholders across the business to support communication strategies and project execution.
• Monitor content performance and leverage insights to identify opportunities for optimization and continuous improvement.
• Contribute to process improvements that enhance efficiency, consistency, and speed to market.

Benefits

• Flexible Time Off (FTO)
• Pension Eligible
• Bonus program (for non-sales positions)
• Comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree