Growth Marketing Lead
General Legal
•$110,000 - $140,000
About The Position
General Legal is hiring a Growth Marketing Lead to build and run the digital and content engine that drives awareness, demand, and pipeline for our legal services. This is a hands-on, execution-focused role: you'll own everything from SEO and paid acquisition to content creation and campaign performance, working closely with sales to turn marketing effort into revenue. We're looking for a mid-career marketer who can build fast, test relentlessly, and turn early traction into a repeatable growth engine.
Requirements
- 3-5 years of hands-on digital and content marketing experience, ideally at a startup or fast-growing company
- Strong technical SEO skills and comfort with marketing and analytics tooling (e.g., Google Analytics, Search Console, or similar)
- Excellent writing skills; comfortable producing content independently, not just briefing others
- Experience running and optimizing paid digital campaigns
- Data-driven approach: comfortable setting up tracking, interpreting results, and iterating quickly
- Self-starter energy; comfortable building process and infrastructure from scratch in a resource-constrained environment
Nice To Haves
- Experience marketing to legal, compliance, or other B2B professional buyers
- Experience with marketing automation or lifecycle email campaigns
- Basic website/CMS experience (e.g., Webflow) or comfort making light HTML/CSS edits
Responsibilities
- Plan and publish content (blog, case studies, email, social) that builds authority and drives organic growth
- Develop a content calendar aligned with SEO strategy and target audience needs
- Partner with legal and product teams to translate expertise into accessible, compelling content
- Own SEO and AEO strategy and execution, including technical SEO, on-page optimization, and content structure
- Plan and run paid acquisition campaigns (search, social, retargeting) and manage budget and ROI
- Build and optimize the website and landing pages for conversion
- Set up and maintain marketing analytics, attribution, and reporting across channels
- Run experiments to identify and scale the highest-performing growth channels
- Partner with sales to ensure marketing-sourced leads convert into pipeline
Benefits
- Comprehensive medical, dental, and vision coverage
- 401(k) plan
- Flexible PTO and paid company holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
