Growth & AI Marketing Lead

Billd•Austin, TX

2d•Hybrid

About The Position

Billd is a fast-growing fintech company looking to disrupt a $1.5 trillion industry. We offer first-of-its-kind, industry-leading financial and technology products to empower our customers, commercial subcontractors. We believe in championing the underdog because no one else does. You will be challenged to bring your best self to Billd and guaranteed to have the most professionally rewarding experiences of your career. We pride our team on being focused, relentless, and driven, but never take ourselves too seriously and love having fun. As a rapidly growing company, we offer several opportunities for internal growth and career development. We're committed to the motivated professionals that work at Billd, but don't just take our word for it. Check out our 4.3 Glassdoor rating to see what our team has to say about working here. Some of our awards include: 4x Top Private Companies award winner (Austin Business Journal), 4x Fastest Growing Companies award winner (Austin Business Journal), 4x Top Technology Firm (Construction Executive Magazine), 2x Top Tech Employer in Austin (Austin Business Journal), 2x Best Places to Work (Forbes, BuiltIn), 1x Best CEO Nomination (Austin Business Journal), 1x Top 10 Startups in Austin (LinkedIn). We call our Austin, TX headquarters home. Our dog-friendly office is located downtown and features a fully stocked kitchen, onsite fitness room, and hosts quarterly company-wide events. This role follows an in-office Monday–Thursday schedule, with Friday remote (if desired). There is added flexibility available through our work from home allowance. This role is not eligible for fully remote work. We're looking for a Growth & AI Marketing Lead: a builder who uses AI to do what used to take a whole team. This is a new kind of marketing role where you’ll be part systems-thinker, part storyteller, entirely AI-native. Your job is to build and own the engine that produces Billd's marketing at scale. You'll design AI-powered workflows and automations that research, draft, design, and ship a steady stream of campaigns, sales enablement materials and brand assets, then own the quality bar on everything that comes out of them. Think of it as delegating the repetitive work to systems you build, so your time goes to the human craft a machine can't create. The role is intentionally hands-on. In the early days you'll ship work while you’re building to do it for you. We're looking for someone who can design, run, and learn from those systems, not just oversee them. If you see a manual process and immediately want to automate it, this is your kind of role. You'll also be the voice behind a lot of what Billd says: ghostwriting for leadership, shaping our social presence, and turning big ideas into content people actually stop for, and using video as leverage in customer acquisition. You're persuasive, you read a room, and you can rally people around an idea. You'll report to our VP of Marketing and work shoulder-to-shoulder with our Demand Generation and Marketing Operations Managers. You'll own your work end to end, and we'll trust you to build. This is a hands-on team where everyone ships, and ownership means doing the work, and being responsible for the results, not just directing it.

Requirements

AI-native, and you can prove it. You already build with AI, not just prompt it. Automations, agents, custom workflows, reusable prompts, light scripting or no-code orchestration; you'll show us what you've built and how.
Fluent with modern AI tools (required). You're hands-on with AI development, automation, and agentic tools (Claude Code, Codex, Warp, GitHub, etc.), and you pick up new ones fast.
A builder who'll also do the work. You'd rather architect a system that ships 50 assets than hand-make 5, but you'll happily hand-make the first 5 to learn what the system needs to do. You take pride in shipping, not just designing.
A strong communicator with a keen eye for detail. You produce clean, on-brand, persuasive work across formats without a designer holding your hand.
Self-directed and outcome-obsessed. You don't wait to be told what to do, and you finish what you start. You understand marketing doesn't stop at MQLs. It runs through the funnel to CAC, LTV, and new-customer acquisition.
Comfortable with ambiguity. You can take a rough goal and turn it into shipped work without a detailed spec.
4+ years in digital marketing, content, growth, or a hands-on marketing role, and a demonstrable body of AI-built marketing work.
Experience with HubSpot (or comparable) and analytics tools like Google Analytics.

Nice To Haves

Financial services, construction, or adjacent industry experience
Motion graphics or advanced design / AI-creative tooling
Event production

Responsibilities

Build the engine (the core of the job): Continuously push the frontier: evaluate new AI tools, build the workflows that keep Billd faster and leaner than teams three times our size, and document the systems so they outlast any single campaign.
Translate ambiguous business, product, and market needs into structured workflows, reusable prompts, and practical AI-enabled tools that the whole team benefits from.
Design, build, and own AI-powered content and marketing systems: agents, automations, and reusable workflows that generate on-brand social, email, collateral, and creative on a reliable cadence.
Build a content repurposing machine: one asset (a webinar, market report, blog, or customer story) becomes social posts, graphics, email, short copy, and sales collateral, largely automatically.
Own the outcomes the engine produces: Partner on email, landing pages, SEO, and the website: build, optimize, and keep them current in HubSpot and beyond.
Turn performance data into action. Know what's working across HubSpot, Google Analytics, and social, kill what isn't, and test relentlessly.
Bring ideas that open opportunities and support new business, and pitch in wherever marketing can help Billd win.
Ghostwrite and produce thought leadership for and with our CEO and leadership team.
Hold the line on brand quality and creative judgment across everything that ships. You're the taste; the systems are the throughput.
Capture, produce, and edit video for social, campaigns, and events (increasingly AI-assisted).