Growth Marketing Lead

-ASG-•United States (Remote), TX

1d•$120,000 - $130,000•Remote

About The Position

Visual Matrix is seeking a Growth Marketing Lead to own the marketing programs that generate pipeline, accelerate product adoption, and drive revenue growth. Reporting to the Chief Marketing Officer, you'll partner closely with Product, Sales, and Customer Success to execute demand generation campaigns, launch new products, optimize the customer journey, and build scalable marketing programs that deliver measurable business results. This is a hands-on role for someone who enjoys building, testing, measuring, and continuously improving.

Requirements

5+ years of experience in Growth Marketing, Demand Generation, Product Marketing, or a similar B2B SaaS marketing role.
Successfully built integrated marketing campaigns that generate measurable pipeline and revenue growth.
Experience launching products and partnering closely with Product and Sales teams.
Excellent communicator with strong copywriting and messaging skills.
Highly analytical and use data to drive decisions and optimize marketing performance.
Comfortable using marketing automation platforms and managing campaigns from strategy through execution.
Embrace AI as part of your daily workflow and apply sound judgment when reviewing AI-generated work.
Curious, collaborative, organized, and motivated by business outcomes in a fast-paced SaaS environment.

Responsibilities

Own demand generation programs across email, paid media, organic, partnerships, and emerging AI-enabled marketing channels.
Execute go-to-market strategies for new products and major feature launches in partnership with Product and Sales.
Build lifecycle marketing campaigns that improve customer acquisition, engagement, adoption, and retention.
Create compelling messaging, content, and sales enablement materials that simplify complex software for hotel operators.
Own marketing operations including campaign execution, automation, reporting, experimentation, and optimization.
Measure campaign performance and use data to improve pipeline generation, conversion rates, and marketing ROI.
Partner cross-functionally to ensure marketing initiatives align with company growth objectives.
Leverage AI tools to improve campaign execution, content creation, analysis, and marketing productivity.