Growth & AI Marketing Lead

Billd•Austin, TX

1d•Hybrid

About The Position

We're looking for a Growth & AI Marketing Lead who is a builder that uses AI to do what used to take a whole team. This is a new kind of marketing role where you’ll be part systems-thinker, part storyteller, entirely AI-native. Your job is to build and own the engine that produces Billd's marketing at scale. You’ll design AI-powered workflows and automations that research, draft, design, and ship a steady stream of campaigns, sales enablement materials and brand assets, then own the quality bar on everything that comes out of them. The role is intentionally hands-on. In the early days you'll ship work while you’re building to do it for you. We're looking for someone who can design, run, and learn from those systems, not just oversee them. You'll also be the voice behind a lot of what Billd says: ghostwriting for leadership, shaping our social presence, and turning big ideas into content people actually stop for, and using video as leverage in customer acquisition. You'll report to our VP of Marketing and work shoulder-to-shoulder with our Demand Generation and Marketing Operations Managers. You'll own your work end to end, and we'll trust you to build. This is a hands-on team where everyone ships, and ownership means doing the work, and being responsible for the results, not just directing it.

Requirements

AI-native, and you can prove it. You already build with AI, not just prompt it. Automations, agents, custom workflows, reusable prompts, light scripting or no-code orchestration; you'll show us what you've built and how.
Fluent with modern AI tools (required). You're hands-on with AI development, automation, and agentic tools (Claude Code, Codex, Warp, GitHub, etc.), and you pick up new ones fast.
A builder who'll also do the work. You'd rather architect a system that ships 50 assets than hand-make 5, but you'll happily hand-make the first 5 to learn what the system needs to do. You take pride in shipping, not just designing.
A strong communicator with a keen eye for detail. You produce clean, on-brand, persuasive work across formats without a designer holding your hand.
Self-directed and outcome-obsessed. You don't wait to be told what to do, and you finish what you start. You understand marketing doesn't stop at MQLs. It runs through the funnel to CAC, LTV, and new-customer acquisition.
Comfortable with ambiguity. You can take a rough goal and turn it into shipped work without a detailed spec.
4+ years in digital marketing, content, growth, or a hands-on marketing role, and a demonstrable body of AI-built marketing work.
Experience with HubSpot (or comparable) and analytics tools like Google Analytics.

Nice To Haves

Financial services, construction, or adjacent industry experience
Motion graphics or advanced design / AI-creative tooling
Event production

Responsibilities

Build the engine: Continuously push the frontier: evaluate new AI tools, build the workflows that keep Billd faster and leaner than teams three times our size, and document the systems so they outlast any single campaign.
Translate ambiguous business, product, and market needs into structured workflows, reusable prompts, and practical AI-enabled tools that the whole team benefits from.
Design, build, and own AI-powered content and marketing systems: agents, automations, and reusable workflows that generate on-brand social, email, collateral, and creative on a reliable cadence.
Build a content repurposing machine: one asset (a webinar, market report, blog, or customer story) becomes social posts, graphics, email, short copy, and sales collateral, largely automatically.
Own the outcomes the engine produces: Partner on email, landing pages, SEO, and the website: build, optimize, and keep them current in HubSpot and beyond.
Turn performance data into action. Know what's working across HubSpot, Google Analytics, and social, kill what isn't, and test relentlessly.
Bring ideas that open opportunities and support new business, and pitch in wherever marketing can help Billd win.
Own Billd's organic social presence end to end (strategy, calendar, quality, and community), powered by the systems you build.
Ghostwrite and produce thought leadership for and with our CEO and leadership team.
Hold the line on brand quality and creative judgment across everything that ships. You're the taste; the systems are the throughput.
Capture, produce, and edit video for social, campaigns, and events (increasingly AI-assisted).