Growth Marketing Lead

Nash

1d•Remote

About The Position

Nash is seeking a Growth Marketing Lead to build the demand engine for its autonomic logistics platform. This role involves owning plays, demand generation, distribution, and lifecycle management to convert a large, varied market into pipeline. The position is hands-on, focusing on building and scaling an outbound-led, account-based marketing motion, supported by internally developed tooling. The Growth Marketing Lead will work across multiple industries including retail, industrial, grocery, transportation and logistics, healthcare, and field services.

Requirements

6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology.
Proven experience with ABM and outbound plays, including building, running, and scaling account-based programs and outbound motions from target list to booked pipeline.
Fluency across the GTM stack, including enrichment, intent, automation, paid channels (Google Ads, LinkedIn), and CRM (Salesforce).
Experience working with Claude Code (or similar LLM) and git repos, utilizing AI for building, versioning, and shipping tools in a code-backed environment.
Experience as a builder who works with platforms and their APIs, shipping workflows and automations across a GTM stack.
Experience marketing complex B2B or enterprise products and the ability to quickly become fluent in new verticals.
Alignment with Nash culture: high ownership, sharp design, curiosity, candor, and a bias to build and ship fast.

Nice To Haves

Operates autonomously and moves programs forward without hand-holding.
Deep expertise in outbound, ABM, paid, and underlying systems, with the ability to articulate performance and rationale to leadership.
Builds strong, proactive partnerships with ADR and Sales.
Analytical, comfortable moving between campaign data and strategy conversations with senior stakeholders.
High energy and a get-it-done attitude, with a sense of humor and a taste for the whimsical.

Responsibilities

Build target account lists and corresponding plays (1:1, 1:few, 1:many) in collaboration with Sales and ADR leadership.
Develop deep understanding of Nash's verticals (retail, industrial, grocery, T&L, restaurants, healthcare, field services) to tailor targeting and messaging.
Operate accounts through Nash GTM OS, shaping audiences, prioritizing, routing signals, and moving accounts from cold to engaged.
Ensure target accounts hear Nash across multiple channels (outbound, social, account-targeted paid) on a deliberate cadence, utilizing ABM and surround sound strategies.
Own outbound as the core of the motion, defining audience, message, sequence, and underlying signals.
Execute integrated campaigns around launches, events, and key moments, managing automation for conversion, follow-up, and nurture.
Drive organic social distribution and boost high-performing content to target audiences.
Capture and route inbound demand from form fills, landing page enrollments, and web visitors to the appropriate plays.
Manage the customer lifecycle, including nurture, product announcements, expansion, and re-engagement.
Build necessary surfaces and flows for plays, such as AI SDR and inbound flows, landing pages, calculators, and self-serve tools.
Own reporting and attribution to track performance, identify pipeline drivers, and inform future strategies.
Build a strong partnership with ADR leadership and AEs, focusing on pipeline and account priorities.
Equip AEs and ADRs with campaign context and live account signals to enhance their outreach.
Develop nurture and follow-up cadences that maintain campaign context.
Ensure a clean handoff from marketing to Sales with a rapid feedback loop on lead and campaign quality.