Content Manager - B2B Content Marketing

PowerSecure, Inc. • Durham, NC

1d • Hybrid

About The Position

The Content Manager will be responsible for creating and managing a variety of content across multiple formats including video, emails, social media posts, blog posts, case studies, eBooks, sales whitepapers, and more. The ideal candidate will have extensive experience in B2B content development, content distribution planning, and metrics analysis to guide decision-making. Familiarity with HubSpot and Salesforce is essential, as is the ability to support the creation and execution of fully integrated campaigns across traditional and digital channels. Experience in the energy industry is preferred.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Minimum of 5 years of experience in B2B content marketing.
• Experience building productive working relationships with engineering, architecture, and other technical teams.
• Proven track record of developing and executing successful digital content strategies.
• Proficient in using HubSpot and Salesforce for content management and marketing automation.
• Experience in producing web and podcasts including proficiency in Adobe Premiere or other editing tools.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to conduct interviews with technical staff and executives to extract valuable insights.
• Creative problem-solver with strong analytical skills to make data-driven decisions.
• Experience working with external vendors and agencies managing marketing materials.
• Curiosity driven with a willingness to learn about the energy industry and mechanical infrastructure.

Nice To Haves

• Experience in the energy industry is preferred.

Responsibilities

• Implement a full funnel, omnichannel content marketing strategy.
• Craft and manage a diverse range of content, including blogs, white papers, eBooks, data reports, and other published materials.
• Create content distribution plans to maximize reach and engagement.
• Analyze content performance metrics and make data-driven decisions to optimize strategies.
• Conduct customer and technical staff interviews to produce multimedia content packages.
• Maintain brand voice and standards.
• Draft and produce both longform and digestible video content.
• Work with web team on content management of the website.
• Coordinate quarterly marketing strategies with internal and external stakeholders.
• Help identify new marketing channel opportunities and create content tailored for these platforms.
• Manage brand marketing tasks and collateral updates, especially during ongoing rebranding efforts.
• Help run fully integrated marketing campaigns covering both traditional and digital channels.

Benefits

• Medical, dental, vision and life insurance coverage
• Competitive pay and a matching 401 (k) plan
• Vacation, Company Holidays, Paid Time Off (PTO- personal and sick days)
• Flexible spending accounts/Health savings account
• Wellness Incentive Programs
• Employee Referral Program
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level