Marketing Content Specialist, Consultant - B2B
About The Position
The Creative Studio team is looking for a Marketing Content Specialist, Consultant - B2B with expertise in content development who will help Blue Shield achieve its growth, retention, and member satisfaction goals. This role will work closely with the Commercial Marketing Strategy team, Creative Studio colleagues, Designers, Product Managers, Sales and Account Management, and subject matter experts to articulate the value of organizational capabilities and health plan benefits to B2B audiences (brokers, consultants, employer groups), through a variety of channels including websites, direct mail, email, text feeds, and newsletters. This position will have primary focus on our Small Business and Middle Markets segments within Commercial lines of business. The Marketing Content Specialist, Consultant - B2B will report to the Sr. Manager, Creative Studio. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Requirements
- Expertise in content development.
Responsibilities
- Help Blue Shield achieve its growth, retention, and member satisfaction goals.
- Work closely with the Commercial Marketing Strategy team, Creative Studio colleagues, Designers, Product Managers, Sales and Account Management, and subject matter experts.
- Articulate the value of organizational capabilities and health plan benefits to B2B audiences (brokers, consultants, employer groups), through a variety of channels including websites, direct mail, email, text feeds, and newsletters.
- Focus on Small Business and Middle Markets segments within Commercial lines of business.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
