Content Marketing Specialist

ReliaQuest•Tampa, FL

About The Position

The Product Marketing team at GreyMatter is responsible for ensuring the market understands the product. As a Content Specialist on this team, you will act as a reporter, producing written content that educates the market, drives revenue, and builds ReliaQuest’s expertise and credibility. The scope of content will evolve and may include thought leadership, sales assets, customer stories, web copy, and more. You will collaborate with product management, customers, sales, customer success, GreyMatter operations, and executive leadership to transform product and market knowledge into compelling written content.

Requirements

  • Ability to quickly learn complex technical subject matter and accurately reflect it in writing.
  • Strong writing and editing skills for various formats and audiences.
  • Ability to prompt AI to generate compelling material that captures market attention.
  • Skill in translating technical depth into clear, compelling content for diverse audiences.
  • Natural curiosity to ask the right questions, investigate deeply, and uncover unique stories.
  • Creative approach to content with a strong point of view, original angles, and a distinctive voice.
  • Comfortable interviewing and collaborating with ReliaQuest executives, senior leaders, customers, and external stakeholders.
  • Ability to thrive in a fast-paced, high-pressure environment, managing tight deadlines, shifting priorities, and rapid changes driven by market trends, product releases, or business needs, while maintaining quality and momentum.

Nice To Haves

  • Existing cross-functional relationships across sales, sales engineering, GreyMatter operations, and customer success that can be leveraged immediately.

Responsibilities

  • Writing and publishing blogs, guides, case studies, solution briefs, one-pagers, web copy, partner materials, and event assets that convey the GreyMatter message.
  • Interviewing internal subject matter experts, customers, executives, and external stakeholders to develop accurate, compelling, and credible content.
  • Ensuring all content aligns with current GreyMatter positioning and complements the product marketing team's efforts.
  • Maintaining the ReliaQuest voice, quality standards, and publishing guidelines for all go-to-market content.
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