Marketing Content Specialist

KCU • Bremerton, WA

17h • Hybrid

About The Position

Kitsap Credit Union is in search of a Content Marketing Specialist. The Marketing Content Specialist is responsible for contributing to and executing KCU's content strategy and supporting marketing operations through integrated storytelling, campaign contribution, and community engagement. This role bridges member-facing narratives and acquisition goals by executing content strategies across social media, newsletters, blogs, and digital channels; contributing to marketing initiatives under the direction of marketing leadership; and providing support for community events and organizational culture in partnership with marketing team members and other departments. A core expectation of this role is consistent in-person content generation across all KCU touchpoints.

Requirements

• Maintain knowledge and understanding of all relevant industry standards.
• Ability to create highly effective content optimized for both search engines and AI-driven discovery, in alignment with established strategy.
• Excellent verbal and written communication skills.
• Excellent organizational skills and strong attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Able to work independently on assigned tasks with general supervision.
• Strong drive to provide excellent customer service and experience.
• Excellent ability to research and analyze data.
• Demonstrates a high level of engagement and active collaboration contributing to a positive team environment.
• Understand, model, and represent KCU’s core values.
• Must be proficient in image editing and graphic creation, and the MS Office 365 Suite of software.
• Must be willing to learn basic Google Analytics skills.
• Bachelor’s degree in Marketing, Business Communications, Journalism, or a related field
• Three-plus years of content strategy planning and execution experience across multiple content types (social media, blog, video, email, digital, marketing collateral, etc.)
• Two-plus years of demonstrated experience executing content distribution across email, social, and digital channels
• Two-plus years of demonstrated experience with data analysis and using performance metrics to inform decisions
• Proficiency with basic design software, such as Adobe Express or Adobe Creative Cloud
• Possession of a valid Washington State Driver's License and must pass an annual Motor Vehicle Record (MVR) check

Nice To Haves

• Intermediate or greater proficiency using Adobe Creative Cloud preferred.
• Additional education or experience in copywriting, journalism and/or public relations preferred.
• Experience supporting or coordinating community events or sponsorship activations preferred.
• Experience optimizing content for AI-driven discovery and search preferred.

Responsibilities

• Manage Social Media, Digital Content Channels, and Program Documentation
• Execute content strategy across social media, newsletters, blogs, and digital channels
• Write, curate, and distribute content aligned with KCU brand and business objectives
• Build keyword-driven content optimized for both SEO and AI-driven discovery
• Monitor online conversations and provide community management through comments, messages, and reviews
• Identify opportunities to collaborate with community partners and influencers
• Monitor and report on performance of social media and digital programs
• Contribute ideas, perspective, and performance data to inform strategies
• Coordinate third-party vendor relationships under leadership direction
• In collaboration with marketing leadership, contribute to development, refinement, and documentation of KCU’s social media strategy.
• Maintain current social media strategy and procedure documents and support annual updates.
• Support the audit and risk assessment process by ensuring procedural documentation is current and compliant.
• Remain current with content marketing, social media, and campaign news and trends.
• Culture and Event Coverage (Social Storytelling)
• Attend and support community events, member gatherings, sponsorship activations, staff meetings, and member-facing initiatives assigned by leadership.
• Capture photos, short-form video, quotes, and stories that reflect KCU’s culture, values, and community commitment.
• Support the social media staff ambassador program by coordinating participation, gathering content contributions, and assisting with program logistics.
• Create post concepts and draft captions that highlight member moments, employee achievements, and organizational culture.
• Coordinate reviews and approvals prior to publishing.
• Organize and archive captured assets for reuse across newsletters, blogs, social, and campaign channels, including internal channels.
• Support Community Events
• In partnership with marketing team members, provide support for event planning, sponsorship activations, and member engagement initiatives.
• Assist with event promotion, logistics coordination, and communication to internal and external audiences.
• Support Department Operations
• Support the distribution of organizational announcements, information, and policy updates on internal channels.
• Support effective department and credit union operations by completing additional related responsibilities as assigned.
• Support shifts in marketing priorities between content/social media execution, campaign support, and event initiatives as needed.

Benefits

• Free onsite parking
• Annual time off and sick time accrued
• 11 Paid holidays
• 1 Personal day
• Medical, Dental, Vision, Short- and Long-term Disability, Life and AD&D Insurance
• Employee Assistance Program
• Choose from a PPO medical plan or a High Deductible with a Health Savings Account
• 3% KCU funded Safe Harbor Contribution to your 401K
• KCU will match up to 2% of your 401K contributions
• All 401K contributions are 100% vested
• Potential annual incentive in all roles within Kitsap Credit Union
• Tuition reimbursement
• 8 hours of paid volunteer time off
• Discounts on KCU's products and services
• Unlimited ORCA transit access through KCU for less than $45 a year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level