B2B Communications Manager
About The Position
The B2B Communications Manager supports communications for LinkedIn Talent Solutions, the company’s largest business line. The role helps shape and execute communications strategies that position LinkedIn as a leader in agentic hiring and reach Chief People Officers, talent leaders, and recruiters. Work includes strategic campaigns as well as day-to-day execution across media relations, creator engagements, messaging development, thought leadership, creative storytelling, and measurement. The position is hybrid and based in San Francisco, Sunnyvale, Mountain View, or New York.
Requirements
- At least 5 years of experience in communications, marketing, journalism, or a related area.
- At least 2 years of experience in B2B communications.
Nice To Haves
- At least 3 years of experience in communications roles, including media relations, product communications, or thought leadership campaigns.
- Experience using tools such as Canva to build content.
- Experience applying AI tools to daily work.
- Experience developing scripts, video content, and digital content for executives.
- Experience working across cross-functional teams toward a common goal or initiative.
- Experience working with media and creators, including building relationships and pitching earned ideas to creators.
- B2B and B2C communications skills.
- Writing and creative storytelling skills.
- Media relations skills.
- Creator relations skills.
- Artificial intelligence skills.
- Video and digital content development skills.
Responsibilities
- Support global communications campaigns, including narrative and message development and storytelling for talent leaders and recruiters.
- Pitch stories and secure earned media and creator coverage that explain the value LinkedIn provides to hiring customers.
- Develop approaches to elevate stories across earned, owned, and social channels.
- Drive creator relations by identifying and collaborating with creators who reach recruiters and talent leaders.
- Build digital content and tell stories in new formats using tools such as Canva.
- Develop and manage relationships with mainstream media and B2B/HR trade reporters.
- Support product and partner launches, from content development through measurement.
- Support global enablement by informing the global communications team about updates relevant to the Talent Solutions business.
- Build processes that leverage AI tools to improve work efficiency and productivity.
- Stay current on HR industry trends and inform business leaders about topics driving external conversations.
- Write and edit content, including pitches, narratives, articles, LinkedIn platform posts, and briefing books.
Benefits
- Annual performance bonus may be included in the total compensation package.
- Stock may be included in the total compensation package.
- Benefits are offered; specific benefits are not listed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
