B2B Brand Strategist
About The Position
We're looking to hire a B2B brand strategist who knows how to develop and write a comprehensive brand messaging guide. Note: This is not a marketing role. The scope is narrow and limited to brand messaging development. You’ll work alongside our CEO, Brand Designer, and Marketing Director to develop our messaging guidelines — the foundational brand document that defines how we communicate with our market. The Prosen Center for Business Advancement is a boutique consulting firm led by Bob Prosen, a former Fortune 1000 executive with a decades-long track record of helping mid-market CEOs drive growth and execute strategy. We work with a small number of clients at a time, which means the work is high-impact and the expectations are high. We're currently undergoing a rebrand and need the right person to build the messaging foundation from the ground up.
Requirements
- Proven experience writing B2B brand messaging guides (campaigns or content will not be considered)
- Ability to translate complex service offerings into clear, differentiated positioning
- Experience working directly with senior executives
- Strong interview and synthesis skills; you'll work from existing research, not start from scratch
Responsibilities
- Brand story and elevator pitch
- Messaging pillars with supporting proof points
- Audience-specific value propositions (multiple buyer personas)
- Brand voice, tone, and writing style guidelines
- Approved terminology and language standards
- Boilerplate copy (long and short versions)
- Complete brand messaging guide
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
