AVP, Product Management
About The Position
The Assistant Vice President (AVP), Product Management provides strategic leadership for the development, enhancement, and lifecycle management of the Credit Union’s consumer products and services. The role drives product strategy, market competitiveness, member experience, growth, profitability, and cross-functional execution across deposit, lending, payment, and digital banking products. It identifies opportunities to improve member value, operational efficiency, product adoption, and alignment with organizational objectives. The AVP works extensively with Retail Operations, Marketing, Digital Banking, Information Technology, Compliance, Finance, Risk Management, and executive leadership. The position leads enterprise-wide product initiatives, oversees product performance and risk, and provides leadership and development for product management staff. The role promotes the Credit Union’s mission, values, and member service philosophy.
Requirements
- Bachelor’s degree in Business Administration, Finance, Marketing, Economics, Management, or a related field required.
- At least 7 years of progressive product management, strategic planning, project management, or financial services experience.
- At least 3 years of leadership or management experience.
- Demonstrated success leading complex, cross-functional projects and strategic initiatives.
- Strong understanding of credit union and banking products and services.
- Knowledge of consumer banking regulations and compliance requirements.
- Exceptional strategic, analytical, financial, and problem-solving skills.
- Strong project management and organizational abilities.
- Ability to influence and collaborate across multiple business units and executive levels.
- Experience using data analytics to support business recommendations and decision-making.
- Excellent verbal presentation, facilitation, and written communication skills.
- Proficiency with Microsoft Office Suite and business intelligence/reporting tools.
- Ability to perform routine office activities, including prolonged computer use, sitting, phone communication, and repetitive hand and keyboard functions.
- Ability to interact frequently with employees, management, auditors, regulators, vendors, and business partners.
Nice To Haves
- Master’s degree (MBA or related discipline).
- Experience within a credit union, bank, financial institution, or fintech organization.
- Experience managing consumer financial products, digital banking products, payment solutions, or lending products.
Responsibilities
- Develop and execute product strategies aligned with organizational goals and member needs.
- Manage product lifecycles, including assessment, planning, implementation, enhancement, and retirement.
- Conduct market research, competitive analysis, and industry trend evaluations to identify opportunities and risks.
- Recommend products, services, pricing structures, and enhancements to improve member value and organizational performance.
- Develop and maintain product roadmaps for long-term strategic initiatives.
- Oversee consumer deposit, lending, payment, digital banking, and ancillary product portfolios.
- Monitor product growth, profitability, adoption, retention, and utilization metrics.
- Analyze member behavior, market trends, and financial performance data to inform decisions.
- Recommend product modifications based on performance and changing member expectations.
- Lead enterprise-wide product initiatives from concept through implementation.
- Develop business cases, project plans, implementation timelines, and executive presentations.
- Coordinate cross-functional project teams and manage project risks, resources, priorities, and stakeholder communications.
- Ensure timely delivery of product launches and enhancements.
- Champion a member-first approach and identify opportunities to improve digital experiences, streamline processes, and enhance service delivery.
- Partner with Marketing and Retail leadership on product adoption and growth strategies.
- Evaluate emerging technologies, fintech partnerships, and industry innovations.
- Develop business cases and financial projections for strategic investments.
- Monitor key performance indicators, including deposit and loan growth, product profitability, member acquisition, and retention.
- Prepare presentations and recommendations for executive leadership and board-level review.
- Manage product budgets and vendor relationships as assigned.
- Ensure products and services comply with applicable regulations and Credit Union policies.
- Collaborate with Compliance, Legal, Risk Management, and Internal Audit throughout product lifecycles.
- Assess operational, financial, and regulatory risks associated with product initiatives.
- Maintain awareness of industry regulations and emerging compliance requirements.
- Provide leadership, coaching, and development to product management staff; establish performance expectations and support growth and succession planning.
- Foster collaboration, innovation, accountability, and continuous improvement.
- Promote the Credit Union’s mission, values, and member service philosophy.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
