AVP, Product Management

L A Federal Credit Union•Glendale, CA

10d•$99,186 - $158,859

About The Position

The Assistant Vice President (AVP), Product Management provides strategic leadership for the development, enhancement, and lifecycle management of the Credit Union’s consumer products and services. The role drives product strategy, market competitiveness, member experience, growth, profitability, and cross-functional execution across deposit, lending, payment, and digital banking products. The AVP identifies opportunities to improve member value, operational efficiency, product adoption, and progress toward organizational objectives. The position collaborates with Retail Operations, Marketing, Digital Banking, Information Technology, Compliance, Finance, Risk Management, and executive leadership to deliver solutions that address member needs and business goals. It also provides leadership and development to product management staff, oversees assigned budgets and vendor relationships, and ensures products meet applicable regulatory requirements and Credit Union policies. The work takes place in a typical professional office environment, with prolonged computer use, sitting, phone communication, and routine office activities. The position involves frequent interaction with employees, management, auditors, regulators, vendors, and business partners. Occasional extended hours may be necessary to meet deadlines.

Requirements

Bachelor’s degree in Business Administration, Finance, Marketing, Economics, Management, or a related field.
At least 7 years of progressive product management, strategic planning, project management, or financial services experience.
At least 3 years of leadership or management experience.
Demonstrated success leading complex, cross-functional projects and strategic initiatives.
Strong understanding of credit union and banking products and services.
Knowledge of consumer banking regulations and compliance requirements.
Exceptional strategic, analytical, financial, and problem-solving skills.
Strong project management and organizational abilities.
Ability to influence and collaborate across multiple business units and executive levels.
Experience using data analytics to support business recommendations and decision-making.
Excellent verbal presentation, facilitation, and written communication skills.
Proficiency with Microsoft Office Suite and business intelligence/reporting tools.
Ability to perform prolonged computer use, sitting, phone communication, routine office activities, and repetitive hand and keyboard functions.

Nice To Haves

Master’s degree (MBA or related discipline).
Experience within a credit union, bank, financial institution, or fintech organization.
Experience managing consumer financial products, digital banking products, payment solutions, or lending products.

Responsibilities

Develop and execute product strategies aligned with organizational goals and member needs.
Manage the full product lifecycle, including assessment, planning, implementation, enhancement, and retirement of products and services.
Conduct market research, competitive analysis, and industry trend evaluations to identify opportunities and risks.
Recommend new products, services, pricing structures, and enhancements to improve member value and organizational performance.
Develop and maintain product roadmaps supporting long-term strategic initiatives.
Oversee consumer deposit, lending, payment, digital banking, and ancillary product portfolios.
Monitor product performance metrics, including growth, profitability, member adoption, retention, and utilization.
Analyze member behavior, market trends, and financial performance data to support strategic decisions; recommend product modifications based on results and member expectations.
Lead enterprise-wide product initiatives from concept through implementation; develop business cases, project plans, timelines, and executive presentations.
Coordinate cross-functional project teams and manage project risks, resources, priorities, and stakeholder communications to ensure successful, timely delivery.
Champion a member-first approach and identify opportunities to improve digital experiences, streamline processes, and enhance service delivery.
Partner with Marketing and Retail leadership on product adoption and growth strategies; evaluate emerging technologies, fintech partnerships, and industry innovations.
Develop business cases and financial projections supporting strategic investments; monitor key performance indicators such as deposit and loan growth, profitability, member acquisition, and retention.
Prepare presentations and recommendations for executive leadership and board-level review.
Manage product budgets and vendor relationships as assigned.
Ensure products and services comply with applicable regulatory requirements and Credit Union policies; collaborate with Compliance, Legal, Risk Management, and Internal Audit and assess operational, financial, and regulatory risks.
Maintain awareness of industry regulations and emerging compliance requirements.
Provide leadership, coaching, and development to product management staff; establish performance expectations and support employee growth and succession planning.
Foster collaboration, innovation, accountability, and continuous improvement, and promote the Credit Union’s mission, values, and member service philosophy.