Automotive Sales Consultant, Ford

BALISE MOTOR SALES COMPANY•Wilbraham, MA

5d•$30,000 - $130,000•Onsite

About The Position

The Automotive Sales Consultant provides an exceptional purchasing experience for customers buying new and pre-owned vehicles. The role involves greeting customers, understanding their needs, presenting vehicle features and product information, arranging demonstration rides, and helping customers complete a purchase. Sales Consultants use the dealership’s CRM system to record customer information, follow up promptly and professionally, and maintain relationships with prospective and previous customers. No automotive sales experience is necessary; the position includes a paid 90-day training program and a performance-based compensation plan. Advancement opportunities and structured training are available, including paths toward finance and sales management roles. The position works under the direct supervision of the Assistant Sales Manager, Sales Manager, and General Sales Manager.

Requirements

Communicate effectively with others.
Present information clearly and professionally.
Manage time effectively.
Type efficiently and enter accurate information into a tracking system.
Solve basic math calculations.
Have basic computer skills.
Hold a current valid driver’s license and meet the required insurability rating.
Be able to travel up to 5–10% if required.

Responsibilities

Greet customers promptly, and in a friendly and professional manner.
Gather contact and interest information from new customers and accurately enter it into the CRM.
Maintain relationships with previous and potential customers by suggesting trade-ins, responding to inquiries, recommending campaigns and promotions, and following up on leads.
Present products professionally, explaining vehicle characteristics, capabilities, features, warranties, and services.
Build knowledge of new and updated product information.
Offer and accompany customers on vehicle demonstration rides.
Manage a personal calendar for customer appointments and follow-ups.
Attend and actively participate in daily sales and training meetings to help meet individual and department goals.
Maintain the appearance and cleanliness of inventory on display lots and in showrooms.
Qualify buyers by understanding their requirements and interests.
Close sales by addressing objections, asking for the sale, negotiating prices, completing sales or purchase contracts, explaining provisions, offering warranties, services, and financing, collecting payment, and delivering vehicles when applicable.
Take ownership of assigned work and explore opportunities to add value to job accomplishments.