Automotive Product Specialist - Easley, SC

Element Partners•Easley, SC

5d•Onsite

About The Position

The Product Specialist works with customers who are already visiting the dealership or have scheduled appointments, including floor traffic, service-drive opportunities, and internet leads. The role focuses on knowing Toyota vehicles and features thoroughly, providing structured demonstrations and test drives, answering customer questions, and guiding customers through a transparent, one-price process. Specialists do not negotiate prices or chase customers. The position includes following up with sold and unsold customers through the CRM, completing Toyota certification training, keeping up with lineup changes, and helping customers set up vehicle technology at delivery. The dealership reports selling more than 150 new and used Toyotas per month and offers a five-day work week, closed Sundays, and rotating Saturdays off. Saturday availability is required. Compensation includes CSI/survey bonuses, TCUV bonuses, and monthly manufacturer spiffs. The realistic first-year target is $80,000–$90,000, and top Product Specialists earn $120,000 or more.

Requirements

Strong communication skills and a professional, customer-first presence.
Basic comfort with technology, including CRM systems, mobile apps, and vehicle infotainment.
Valid driver's license with an insurable driving record.
High school diploma or equivalent.
Ability to work Saturdays.
No automotive experience is required.

Nice To Haves

Curiosity about vehicles and the ability to explain vehicle systems, such as hybrid systems, to customers.
Listening skills and the ability to understand customer needs.
Organization and consistency in managing customer follow-up independently.
Ability to handle rejection and busy periods without becoming rattled.
Comfort with performance measurement and visible results.
Experience in hospitality, retail, fitness, wireless, or the military.

Responsibilities

Greet and work with customers on the lot, scheduled appointments, and service-drive opportunities.
Develop professional-level knowledge of the Toyota lineup, including hybrid and electrified vehicles.
Deliver structured product demonstrations and test drives, covering vehicle safety systems, powertrains, towing and payload, and trim comparisons.
Explain pricing clearly using the dealership’s one-price, transparent pricing model.
Set up customer technology at delivery, including the Toyota app, phone pairing, and driver-assist settings.
Follow up consistently with sold and unsold customers through the CRM.
Complete Toyota certification training and stay current as the lineup changes.
Protect customer satisfaction scores (CSI) and support repeat and referral business.