Automotive Marketing Manager
About The Position
We are a growing automotive group with seven rooftops serving the Central Arkansas market. Our team is focused on performance, accountability, and continuous improvement across all departments—including how we invest and measure our marketing. Position Overview We are seeking a detail-oriented and analytical Automotive Marketing Manager to support our digital marketing efforts. This role will work closely with leadership to monitor advertising performance, support SEO initiatives, and ensure our marketing investments are delivering results. This is an excellent opportunity for someone early in their career who enjoys working with data, identifying trends, and contributing to real-world marketing strategy.
Requirements
- Bachelor’s degree (or currently pursuing) in Business, Marketing, Communication, or related field preferred
- Strong proficiency in Microsoft Excel or Google Sheets (formulas, pivot tables, data organization)
- Analytical mindset with strong attention to detail
- Ability to interpret data and translate it into actionable insights
- Basic understanding of digital marketing concepts (SEO, SEM, Google Analytics) is a plus
- Strong communication skills and ability to work cross-functionally
- Self-starter with curiosity, accountability, and a willingness to learn
Nice To Haves
- Experience with Google Analytics, Google Ads, or SEO tools
- Internship, coursework, or certifications related to marketing analytics, SEO, or data analysis
Responsibilities
- Analyze and track digital advertising performance (Google Ads, SEO, paid social, etc.)
- Work closely with our digital marketing agency to monitor and oversee advertising spending, ensuring budgets are managed effectively and responsibly
- Support the execution of SEO strategies to improve organic search visibility and drive traffic to company websites
- Conduct keyword research to identify opportunities for growth and optimization
- Analyze website performance and content to identify gaps and improvement opportunities
- Assist with optimizing website content, including metadata, page structure, and keyword alignment
- Monitor and validate reporting provided by our digital marketing agency
- Identify discrepancies, inefficiencies, and opportunities for optimization
- Build and maintain reports and dashboards (Excel, Google Sheets, or similar tools)
- Track KPIs such as cost per lead, cost per sale, website traffic, and conversion rates
- Collaborate with leadership to provide insights and recommendations
Benefits
- Hands-on experience working directly with leadership
- Exposure to real-world marketing budgets and performance strategy
- Opportunity for growth within a multi-location automotive group
- Competitive salary and benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
