Strategic Marketing Manager – Automotive

Delrin

About The Position

Delrin® is seeking an experienced strategic marketing manager to lead our strategy and execution to grow our automotive business (ex-APC). This role will be responsible for delivering a multi-year growth pipeline for this highly strategic end market. This role will spearhead all aspects of growth strategy development, including segmenting the relevant automotive markets, identifying target end markets, segments, applications and target components, developing go-to-market strategies and converting them to initiatives for target accounts, developing value proposition packages and driving initiatives to grow our sales/development pipeline. The role take the lead on regional programs to drive such initiatives across continents, and across target end applications, in partnership with the regional sales and application development teams. This is an exciting role that requires automotive/material acumen, expertise in the polymer/engineered materials value chain, and a strong analytical/product marketing toolkit.

Requirements

Bachelor’s degree in Science/Engineering (Chemical, Mechanical, Industrial) or equivalent; Alternatively, bachelors in Marketing, Business with relevant polymer/auto industry experience.
8+ years of regional marketing experience, with at least last 4 years in a segment marketing leadership role in a chemicals/material company with focus on automotive.
Strong understanding of the automotive value chain; deep connections across the value chain and a nuanced understanding of designer/material selection decision markets.
Demonstrated ability to drive large global programs through multiple teams, with a willingness to help as needed in a hands-on manner
Excellent verbal and written communication skills.
Ability to synthesize information across complex global programs.
Ability to push the boundaries across stakeholder groups to identify breakthrough solutions; Ability to leverage data and market research, but also bringing unique perspectives to find growth opportunities in the market place.
Ability to travel as needed

Nice To Haves

Broad exposure to various device types and technologies strongly preferred.
Familiarity with polymer/material science solutions particularly in automotive is highly desirable.
Strong team-building skills, demonstrated ability to lead cross-functionally and a track record of driving large programs to achieve growth goals through aligning, motivating and directing high performance teams.
Creative thinking

Responsibilities

Develop a rigorous segmentation and identify priority target markets where Delrin’s technical, commercial and operational value proposition can help address customer’s needs.
Conduct detailed market research to identify applications, customer needs (CTQs), competitive landscape and performance requirements to position Delrin as a leading solution in automotive market.
Prioritize target opportunities and develop value proposition packages to propose winning solutions.
Work with sales and application development engineers to develop account focused go-to-market plans to design-in and specify Delrin in targeted applications.
Apply marketing toolkit to support automotive commercial growth execution resulting in growing a strong pipeline.
Coordinate across multiple programs to identify patterns and translate wins/success stories across regions and applications.
Collaborate with the regional sales leaders and the global sales/application development leaders to execute customer engagement plans across design, material selection, molding and specification cycles.
Shape the automotive technology/product roadmap working cross-functionally with R&D, sales and product management teams, resulting in a compelling set of offerings to win in the target end markets.
Provide leadership to new product development initiatives to bring offerings to customers rapidly and efficiently.
Develop, maintain and disseminate market analysis data, intelligence and insights, across published industry data and proprietary market insights.
Elevate Delrin’s brand presence in key automotive conferences and industry leadership groups through targeted campaigns, thought leadership / content, workshops and collateral.