Strategic Marketing Manager

Avnet•Tempe, AZ

1d•Hybrid

About The Position

Prepares marketing communications and programs for various media channels, i.e., social media, print, web, etc. Communicates the company’s competitive advantage using a wide range of advertising and communication media to promote the sale of products and services.

Requirements

Thorough knowledge of principles, theories and concepts in area of discipline.
Competent in all job functions and has general understanding of the industry practices, techniques and standards.
Develops solutions for a variety of situations and works on projects requiring evaluation and analysis.
May refer to policies, practices and precedents for guidance; determines best course of action to achieve results.
Work is performed independently and requires the exercise of judgment and discretion.
May receive some limited guidance for new assignments.
Work may be reviewed for overall adequacy.
Collaborates with management and team members within the department/function and other areas of the organization.
May represent department internally or externally.
Actions may impact the success of the overall department and/or the organization.
Failure to accomplish work or erroneous decisions may result in delays to projects, loss of revenue or allocation of additional resources to remedy.
Typically 3+ years with bachelor's or equivalent.
Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Responsibilities

Plans, implements and develops new marketing ideas and communication projects and ensures content aligns with key messaging, fulfills strategic plans and reflects the organization’s brand voice.
Provides guidance to businesses in developing and executing communication programs and tactics, including product advertising.
Prepares compelling, relevant, timely communication materials both internally and externally for products, services, business plans and management communications, etc. and ensures content is relevant to target audience.
Determines and uses the most effective communication media to sell specific products or services.
Leverages social media, web marketing, trade show activity and other marketing efforts.
Coordinates with vendors to produce promotional materials, marketing collateral, websites and other marketing communications materials.
May analyzes data, sentiment and trends; makes proactive and strategic recommendations based on data.
Other duties as assigned.