Automotive Marketing Coordinator

CLICK HERE DIGITAL•Baton Rouge, LA

13d

About The Position

The Automotive Marketing Coordinator assists Account Managers in the Automotive Account Services division. The role works closely with Account Managers and internal teams to support client success in the fast-paced automotive industry. It includes sales optimization audits, account management support, ongoing training and development, and other duties related to the position.

Requirements

Bachelor of Science in Digital Advertising, Marketing, Business, Data Analytics, Mass Communications, or relevant experience.
At least 1 year of digital marketing experience and an understanding of digital channels such as SEO, SEM, social, programmatic, and CTV.
Experience analyzing and summarizing data.
Organized, with the ability to meet tight deadlines.
Strong attention to detail.
Excellent written and verbal communication skills.
Proficiency with Google Sheets or Microsoft Excel.

Responsibilities

Complete sales optimization audits, including mystery shops, call audits, CRM audits, and merchandising audits.
Submit test leads to clients to evaluate how their lead handling compares with competitors.
Listen to and evaluate the effectiveness of the lead handling process.
Audit leads and sales in the CRM to help ensure client goals are met.
Analyze client websites against competitors to assess merchandising quality and standards.
Send daily CRM audit reports to select clients.
Manage TaskIQ for assigned accounts in collaboration with the Account Manager.
Assist Account Managers with mid-month and end-of-month reporting as needed.
Monitor client KPIs weekly, including website traffic, conversion rate, and impression share.
Export sales data from client CRMs and accurately enter it into the client portal.
Attend client meetings with the Account Manager.
Conduct GA4 audits and evaluate top- and worst-performing sources.
Develop knowledge of the automotive industry and its sales processes.
Participate in company training related to current products and services, including SEO, Paid Search, Social Media, DV, CTV/OTT, and Creative.
Maintain current Google Analytics, Google Mobile, and Google AdWords certifications.
Perform other duties related to the position as assigned.