AUTOMOTIVE MARKETING MANAGER

Elite Recruiting Services•San Rafael, CA

9d•$90,000 - $180,000•Onsite

About The Position

Tempe Auto Group is seeking an experienced, results-driven Automotive Marketing Manager to lead marketing operations, advertising strategy, digital campaigns, and brand growth. The role focuses on developing campaigns that increase retail vehicle sales, showroom traffic, customer engagement, and dealership profitability while maximizing measurable marketing return on investment. The manager works with dealership leadership, Sales Managers, BDC leadership, vendors, and media partners to align marketing programs with business objectives. The position owns the digital marketing strategy, including Google Ads, SEO, SEM, paid search, retargeting, paid social, website marketing, campaign analytics, and performance optimization. It also oversees multichannel advertising and brand development across digital, print, broadcast, direct mail, and outdoor media; creative development; social media; online reputation; dealership events; and external agency and vendor relationships. The manager oversees OEM manufacturer marketing initiatives and co-op advertising, including documentation and reimbursement processes, and ensures advertising complies with manufacturer requirements and applicable laws and regulations. The role directly supervises and provides direction to the Marketing Content Creator, collaborates with BDC leadership without directly supervising BDC personnel, and reports marketing results and recommendations to dealership leadership. This is a full-time, on-site position in Tempe, Arizona, with performance-based compensation. Automotive dealership and OEM/manufacturer marketing experience are mandatory.

Requirements

2–4+ years of professional marketing experience, including direct automotive dealership marketing experience.
Hands-on OEM/manufacturer marketing experience, including familiarity with manufacturer advertising requirements, marketing programs, and co-op advertising.
Advanced proficiency in Google Ads: Search, Display, Performance Max, and Remarketing.
Strong working knowledge of SEO, SEM, paid search, social advertising, and retargeting strategies.
Experience with Google Analytics / GA4, conversion tracking, and campaign performance analysis.
Proven ability to manage multichannel advertising campaigns and deliver measurable ROI.
Experience managing advertising budgets, agencies, vendors, and media partnerships.
Understanding of automotive CRM systems, lead management, and dealership marketing platforms.
Strong analytical skills, including ability to interpret cost per lead, cost per sale, conversion rates, and marketing effectiveness.
Excellent communication, leadership, organizational, and project management skills.
Ability to work in a fast-paced dealership environment while maintaining accuracy, compliance, and execution standards.
Automotive dealership marketing experience is required.
OEM/manufacturer marketing experience is required.

Nice To Haves

Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience marketing for multiple dealership locations or an automotive dealer group.
Experience with automotive CRM, DMS, and digital marketing platforms.
Previous experience supervising creative or marketing personnel.
Strong understanding of dealership sales operations, BDC processes, and customer acquisition strategies.

Responsibilities

Develop and execute monthly and annual marketing strategies to increase retail vehicle sales, showroom traffic, and dealership profitability.
Establish measurable marketing goals aligned with dealership sales objectives.
Create advertising campaigns that generate qualified leads, showroom appointments, and customer engagement.
Work with dealership leadership, Sales Managers, and BDC leadership to improve lead generation and conversion performance.
Track effectiveness using retail units sold, showroom appointments, advertising efficiency, and customer acquisition metrics.
Manage and optimize Google Ads Search, Display, Performance Max, and Remarketing campaigns.
Develop and execute SEO, SEM, paid search, retargeting, and paid social strategies.
Monitor cost per lead, cost per sale, conversion rates, advertising spend, and overall ROI.
Use Google Analytics / GA4 and campaign reporting tools to evaluate performance; analyze data and adjust strategies.
Oversee dealership website marketing, digital presence, and customer acquisition strategies.
Plan, manage, and execute campaigns across digital, print, broadcast, direct mail, and outdoor media.
Oversee creative development, including advertising copy, graphics, production, messaging, and campaign execution.
Maintain consistent branding and messaging across marketing channels.
Manage relationships with advertising agencies, media partners, creative vendors, and digital marketing providers.
Coordinate promotional campaigns, dealership events, and marketing initiatives.
Oversee dealership social media strategy, online reputation, and brand visibility.
Manage OEM marketing initiatives, advertising guidelines, manufacturer requirements, co-op programs, documentation, and reimbursement processes.
Ensure advertising complies with applicable federal, state, and automotive advertising laws and regulations and manufacturer standards.
Directly supervise and provide direction to the Marketing Content Creator.
Coordinate with BDC leadership on campaigns, lead flow, and appointment generation; do not directly supervise BDC personnel.
Partner with the General Manager and dealership leadership to align marketing with business objectives.
Manage multiple projects, campaigns, vendors, and deadlines simultaneously.
Present marketing performance reports, campaign results, and recommendations to dealership leadership.
Perform additional marketing-related responsibilities as assigned.