Automotive Brand Marketing Manager
About The Position
The Automotive Brand Marketing Manager (Mass Market Brands) leads OEM marketing strategy and execution for assigned automotive brands nationwide. As the primary marketing partner to Brand Presidents and OEM partners, this role translates business insights, funding opportunities, and OEM priorities into integrated marketing strategies that drive vehicle sales, service, parts, and customer engagement. The manager partners across Field Marketing, Media, CRM, Creative, After Sales, and Operations to align OEM initiatives, corporate priorities, and local market execution while maximizing performance and return on investment. The position reports to the Vice President, Field Marketing. Travel within assigned markets may reach 50%, and the role requires the ability to work in a standard office environment and travel frequently as business needs require.
Requirements
- At least 5 years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry.
- Proven ability to lead large-scale marketing initiatives across multiple markets.
- Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.
- Experience influencing senior leaders and driving alignment across cross-functional teams.
- Demonstrated success managing agency and vendor partnerships.
- Advanced proficiency in Microsoft Office, including Excel and PowerPoint.
- Bachelor's degree in Marketing, Communications, Business, or a related field required.
Nice To Haves
- Automotive retail and OEM marketing experience.
- Multi-market marketing leadership experience.
- Knowledge of co-op programs, incentive structures, and OEM compliance requirements.
- Experience supporting both sales and after-sales marketing initiatives.
Responsibilities
- Develop and execute OEM marketing strategies that support sales, service, parts, and mobile service performance.
- Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
- Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders.
- Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
- Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
- Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
- Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes.
- Monitor OEM compliance standards, incentive programs, and participation requirements.
- Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams.
- Analyze performance trends and share actionable insights to drive continuous improvement and business growth.
- Represent the company at OEM regional and national marketing meetings and communicate key takeaways across the organization.
- Support acquisition, divestiture, and facility upgrade initiatives in partnership with OEM stakeholders.
Benefits
- Competitive compensation and 401k matching.
- Health, dental, and vision insurance plans.
- Maternity benefits.
- Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
- Discount offers through YouDecide, a website with offers from providers and retailers.
- Opportunity to participate in the DRVPNK mission to raise and donate funds to cancer research and treatment.
- Annual performance-based bonus, in accordance with the company's applicable incentive plan.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
