Automotive Field Marketing Manager - ANUSA

AutoNation

2d

About The Position

The Automotive Field Marketing Manager serves as the dedicated marketing partner for AutoNation USA (ANUSA) stores, driving marketing performance through local strategy execution, data analysis, and close collaboration with store and market leadership. Reporting to the Field Marketing Director, the manager partners with General Managers and operations leaders to optimize traffic, leads, inventory performance, paid media effectiveness, and WBYC (We'll Buy Your Car) acquisition efforts.

The role analyzes store and market performance, identifies growth opportunities, and develops actionable marketing recommendations to support used vehicle sales objectives. As the primary marketing contact for ANUSA stores, the manager works across Operations, Strategy, and Field Marketing teams to align marketing initiatives with business goals and drive measurable results. The position requires travel of up to 25% per month and a flexible schedule.

Requirements

• At least 5 years of marketing experience, including campaign management and field marketing.
• Experience in marketing analytics, forecasting, and budget management.
• Demonstrated ability to collaborate with cross-functional teams and influence stakeholders.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Required travel of up to 25% per month.
• Must have a flexible schedule.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Experience working with agencies and marketing technology platforms preferred.

Responsibilities

• Execute local marketing strategies supporting sales, ANUSA, after-sales, and WBYC business objectives.
• Analyze store traffic, leads, channel performance, inventory impact, and conversion trends to identify opportunities and performance gaps.
• Partner with the Senior Local Marketing Manager and operations leaders to develop solutions and recovery plans for underperforming stores and channels.
• Monitor paid media performance and recommend budget allocation, channel mix, and spend optimization.
• Manage local and field campaign planning, creative development, production, and execution.
• Support integrated local and national marketing initiatives and drive adoption across ANUSA stores.
• Gather and analyze competitive intelligence, pricing trends, and local market insights to inform marketing strategies and offers.
• Ensure compliance with brand, legal, and OEM standards, and identify website, merchandising, or customer experience issues affecting performance.
• Serve as the primary marketing partner for ANUSA General Managers, providing performance insights, budget visibility, lead analysis, and marketing guidance.
• Collaborate with Analytics, Retail Operations, and market leadership to address lead generation, inventory, pricing, and operational challenges.
• Support marketing communications, campaign rollouts, training initiatives, events, and new business line expansions.
• Evaluate lead provider and channel effectiveness against performance goals and recommend actions to improve results.
• Travel to assigned stores to assess marketing execution, understand local market dynamics, and partner with leadership on performance improvement.
• Participate in leadership meetings and champion AutoNation's values, mission, and customer-focused culture.

Benefits

• Competitive compensation.
• 401(k) matching.
• Health insurance plans.
• Dental insurance plans.
• Vision insurance plans.
• Maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Access to deals and discounts through YouDecide.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level