Automation Sales Manager

Formic•Michigan, MI

10d•$110,000 - $145,000

About The Position

Formic is a manufacturing automation company that delivers industrial robotics, proprietary software, and full-service support through a Robotics-as-a-Service model. Its Sales Team drives automation adoption among SMB and mid-market manufacturers, collaborating with Engineering, Solutions, and Customer teams. The Automation Sales Manager is an individual contributor responsible for revenue growth and market expansion within an assigned territory. The role develops and executes a strategic territory plan, builds knowledge of the regional manufacturing landscape, and establishes trusted relationships with manufacturers, integrators, and strategic partners. Working directly with customers, the manager evaluates automation opportunities, defines project requirements, and partners with Engineering and Solutions to develop system concepts. The role leads commercial negotiations and owns the full sales cycle from initial engagement through contract execution. The position requires travel up to approximately 75 percent within the assigned region. Formic describes its U.S.-based full-time team benefits as including equity, commission for eligible roles, health coverage, insurance, paid parental leave, a 401(k), a home office stipend for fully remote and hybrid employees, phone reimbursement, and flexible time off. Compensation range: $110,000–$145,000 USD.

Requirements

Proven success in full-cycle B2B sales with consistent revenue attainment.
Experience owning and growing a geographic territory independently.
Demonstrated ability to proactively build pipeline in new or underpenetrated markets.
Strong understanding of manufacturing operations and industrial buying processes.
Ability to navigate multi-stakeholder buying committees and technical decision makers.
Analytical mindset with the ability to quantify value and clearly communicate ROI.
Proficiency with Salesforce or comparable CRM systems.
Willingness and ability to travel up to approximately 75 percent within the assigned region.
Comfort operating in a fast-growth environment with evolving processes and priorities.

Responsibilities

Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
Develop tailored automation solutions in partnership with Solutions and Engineering teams.
Advance opportunities through the full sales cycle from prospecting to contract execution.
Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
Represent Formic at industry events and trade shows to expand regional market presence.
Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Benefits

Equity through Formic’s stock option program.
Competitive, uncapped commission structure for commission-eligible roles.
Medical, dental, and vision insurance; 99% of employee premiums covered and 75% of dependent premiums covered, with optional buy-up plans.
FSA and DCFSA, life insurance, short-term disability, and long-term disability, described as 100% employer-paid.
Fully funded Employee Assistance Program (EAP).
Up to 12 weeks of paid parental leave.
Company-sponsored 401(k).
One-time home office stipend for fully remote and hybrid employees.
Monthly cell phone reimbursement.
Flexible time off (PTO).