Automation Sales Manager
About The Position
Formic is a manufacturing-automation company delivering industrial robotics, proprietary software, and full-service support through a Robotics-as-a-Service model. Its Sales Team drives automation adoption among SMB and mid-market manufacturers and works closely with Engineering, Solutions, and Customer teams. The Automation Sales Manager is an individual-contributor role responsible for revenue growth and market expansion within an assigned territory. The role develops and executes territory strategy, builds knowledge of the regional manufacturing landscape, and establishes relationships with manufacturers, integrators, and strategic partners. The manager evaluates automation opportunities with customers, defines project requirements, and partners with Engineering and Solutions to develop system concepts. The role owns the full sales cycle, including commercial negotiations and contract execution, and is expected to build pipeline and deliver consistent revenue performance.
Requirements
- Proven success in full-cycle B2B sales with consistent revenue attainment.
- Experience independently owning and growing a geographic territory.
- Demonstrated ability to proactively build pipeline in new or underpenetrated markets.
- Strong understanding of manufacturing operations and industrial buying processes.
- Ability to navigate multi-stakeholder buying committees and technical decision makers.
- Analytical mindset and ability to quantify value and clearly communicate ROI.
- Proficiency with Salesforce or comparable CRM systems.
- Willingness and ability to travel up to approximately 75 percent within the assigned region.
- Comfort operating in a fast-growth environment with evolving processes and priorities.
Responsibilities
- Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
- Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
- Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
- Develop tailored automation solutions in partnership with Solutions and Engineering teams.
- Advance opportunities through the full sales cycle, from prospecting to contract execution.
- Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
- Represent Formic at industry events and trade shows to expand regional market presence.
- Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
- Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.
Benefits
- Equity through Formic’s stock option program.
- Competitive and uncapped commission structure for commission-eligible roles.
- Medical, dental, and vision insurance; Formic covers 99% of employee premiums and 75% of dependent premiums, with optional buy-up plans.
- FSA and DCFSA.
- Employer-paid life insurance and short- and long-term disability insurance.
- Employee Assistance Program.
- Up to 12 weeks of paid parental leave.
- Company-sponsored 401(k).
- One-time home office stipend for fully remote and hybrid employees.
- Monthly cell phone reimbursement.
- Flexible time off.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
