AVP Internal Communications & Activation NC/GA
About The Position
The Associate Vice President Internal Communications & Activation is a newly created, highly visible leadership role focused exclusively on internal communications and activation. The position shapes division communication strategy while aligning closely with enterprise priorities, and serves as a strategic advisor to senior leaders, including the division President. The role translates complex strategies into clear, compelling messages that connect teammates with the organization’s direction, culture, and transformation priorities. The AVP leads strategic communication, organizational messaging, leadership communications, crisis communications, storytelling, and market-wide engagement initiatives. The role partners with People & Culture, Operations, Marketing, and enterprise communication teams to build communication structure, vision, and influence across the division. The position is expected to reside in the Wisconsin market and travel up to 30%.
Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- Typically seven or more years of experience in strategic communications, with a focus on internal communications and change management.
- Proven success developing and executing communication and change strategies within a large, complex organization.
- Experience advising senior executives and collaborating across functions such as People & Culture, Operations, Legal, Marketing, and other departments.
- Strong consultative and leadership capabilities, including the ability to influence, build trust, and navigate competing priorities.
- Exceptional written, verbal, interpersonal, presentation, and storytelling skills, with strong attention to detail.
- Strong business acumen and ability to translate complex ideas into clear, relevant, and compelling messaging.
- Ability to manage multiple priorities in a fast-paced environment and adapt effectively to changing demands.
- Proficiency with internal communication platforms, digital channels, and multimedia tools.
- Ability to reside in the Wisconsin market and travel up to 30%.
Nice To Haves
- Experience supporting healthcare, clinical, operational, or other front-line work environments.
- Expertise in crisis communication and reputation management.
- Experience leading or developing communication professionals.
Responsibilities
- Develop and implement division communication strategies and activation activities aligned with business objectives, culture, transformation priorities, and enterprise direction.
- Advise senior leaders, including the division President, on internal messaging during organizational change, crisis situations, and key initiatives.
- Lead the creation and execution of people and change communication plans that support leadership activation, teammate awareness, engagement, and adoption.
- Translate complex business strategies into clear, concise, compelling messages for diverse internal audiences.
- Partner with People Operations and Optimization to develop and distribute multimedia content through internal channels, including intranet, email, town halls, video, and print.
- Partner with People Activation Events to develop division activation experiences, including leadership events, town halls, and other high-impact forums.
- Drive storytelling that connects division strategies, initiatives, and campaigns to the teammate experience.
- Maintain message consistency and alignment across divisions, areas, and departments while aligning with enterprise messaging.
- Create feedback loops and facilitate meaningful dialogue between teammates and division leadership.
- Lead, mentor, and develop one or more communication advisors, promoting high performance, continuous improvement, and strategic partnership.
- Represent division perspectives through communication advisory councils and feedback mechanisms to elevate issues and assess effectiveness.
- Monitor and measure communication efforts using best-practice approaches, applying insights to strengthen communication and engagement capabilities.
Benefits
- Paid Time Off programs
- Medical, dental, vision, life, and Short- and Long-Term Disability benefits
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match
- Financial wellness programs
- Educational Assistance Program
- Premium pay such as shift and on-call pay, based on the teammate’s job
- Incentive pay for select positions
- Opportunity for annual increases based on performance
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What This Job Offers
Job Type
Full-time
Career Level
Executive
