Associate Programmatic Strategist

GoodApple • New York, NY

21h

About The Position

Good Apple is looking for an Assistant Strategist, Programmatic, to join their team. Programmatic is the method of digital media buying through software platforms and automation, and it is considered the future of digital advertising. As a key member of the Programmatic team, the role involves managing Programmatic campaigns, including creation, QA, optimization, and insights. The position requires learning audience-based media planning and cross-channel programmatic campaigns across various channels like Display, Video, Audio, and Connected TV. The role emphasizes working closely with other technical specialties such as SEM, Paid Social, and Analytics, with a strong focus on client objectives and success.

Requirements

• At least 3 months of work or internship experience, preferably in media planning and buying.
• Strong interest in Digital Media.
• Strong problem-solving and analytics skills.
• Advanced computer skills (Excel, PowerPoint, Word, Google Suite). Comfortable with formulas (Vlookup, etc), pivot tables, chart creation, and template building.
• Experience in learning and mastering an advanced software platform.
• Desire to work on some of the exciting pharma and e-commerce brands.

Nice To Haves

• Experience in Google Analytics a plus.
• Digital advertising certifications and experience (Google Ads, Trade Desk, etc.) a plus.

Responsibilities

• Develop, launch and optimize cross-channel campaigns while building expertise and mastering leading Programmatic ad platforms (DSPs) such as the Trade Desk, Google Display & Video 360, PulsePoint, and others.
• Provide reliable and accurate campaign reporting on a daily, weekly, and monthly schedule.
• Closely monitor real-time campaign data, identify issues or opportunities, and make optimization changes to improve campaign performance and scalability.
• Launch, manage, and optimize Programmatic campaigns across multiple platforms. Assist in the development of tactics and bidding strategies in buying platforms such as Trade Desk, Google Display & Video 360, PulsePoint, and others.
• Learn the basics of ad operations to ensure all creative specs and implementation are in compliance with policy.
• Collaborate with external partners and the internal analytics team to resolve any technical or quality issues.
• Perform monthly accruals, accounting, and update campaign spend projections.
• Write POVs and summaries of key industry events, conferences, and partner updates.
• Develop technical skills in digital ad platforms, including ad servers, DSPs, audience data partners, brand safety providers, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree