Associate Product Marketing Manager – GRC

Mitratech•Remore -US, LA

22h•$70,000 - $80,000•Remote

About The Position

The Associate Product Marketing Manager, GRC supports go-to-market strategy and execution for selected products in Mitratech’s GRC portfolio. The role focuses on positioning and messaging, competitive intelligence, product launches, and sales enablement, partnering with Product Marketing, Product Management, Sales, Demand Generation, and Customer Marketing. The position is based in the US and is part of a globally distributed marketing team working with colleagues across the US, Canada, the UK, and EMEA. It may be performed 100% remotely anywhere in the US; candidates able to align with Eastern Time Zone business hours are strongly preferred. The successful candidate will own defined projects, translate complex product and market information into clear customer-facing messaging, and collaborate across teams. They will support product and feature launches, create and maintain sales resources, provide sales support, monitor competitors and market developments, contribute to win/loss analysis, and use AI tools to improve marketing workflows. Within the first 6–12 months, the person is expected to develop a strong understanding of Mitratech’s GRC portfolio, customers, personas, and competitive landscape; become a reliable partner to Product Management and Sales; deliver high-quality positioning, launch, competitive, and sales enablement materials with increasing independence; contribute useful competitive and win/loss insights; identify AI and automation opportunities; and build relationships across Marketing, Product, Sales, and Customer teams.

Requirements

2–3 years of relevant experience in product marketing, B2B technology, SaaS, risk, compliance, or a related field.
Experience working cross-functionally with Product, Sales, Marketing, or Customer teams.
Strong written and verbal communication skills, including the ability to simplify complex products and concepts for different audiences.
Experience creating marketing and sales enablement materials for B2B audiences.
Ability to conduct market and competitive research and turn findings into practical insights and assets.
Strong organizational skills and ability to manage multiple projects and deadlines.
Comfort working with marketing or business metrics and using data to inform decisions.
Hands-on experience using AI tools to improve research, content creation, analysis, or marketing workflows.

Nice To Haves

Experience in GRC, risk, compliance, cybersecurity, legal technology, or enterprise SaaS.
Bachelor’s degree in Marketing, Business, Communications, or a related field.

Responsibilities

Support go-to-market activities for new products, capabilities, and feature releases.
Translate product updates into launch messaging, sales materials, presentations, and other customer-facing assets.
Coordinate launch execution with Product Management, Demand Generation, Customer Marketing, and Sales.
Develop messaging and materials supporting cross-sell and upsell initiatives.
Help ensure consistent product positioning across relevant marketing and sales channels.
Develop and maintain sales enablement materials, including buyer’s guides, competitive guides, presentations, FAQs, objection-handling resources, and product messaging.
Manage the internal sales enablement tool and sales asset repository and act as its primary administrator.
Support sales training and internal communications about new products, releases, positioning, and competitive insights.
Respond to sales requests related to product messaging, competitive information, and deal-specific needs.
Use AI tools to streamline research, competitive monitoring, content development, and repetitive marketing workflows.
Test, improve, and maintain AI-assisted workflows, ensuring outputs are accurate and aligned with business needs.
Identify new uses for AI in the product marketing lifecycle and build skills and agents to assist.
Monitor competitors, market trends, customer needs, and developments across the GRC landscape.
Support the development and ongoing maintenance of competitive battlecards and sales resources for assigned products.
Organize win/loss feedback and identify trends.