Associate Media Manager
About The Position
Bimbo Bakeries USA is seeking a curious, results-driven media professional to support the planning, execution, optimization, and performance analysis of brand media investments across a portfolio of brands. The role partners with Brand Marketing, Media, Analytics, Sales, Creative, Consumer Insights, Omnichannel, and agency teams to help campaigns execute effectively and meet brand and business objectives. The Associate Manager, Brand Media contributes to campaign development, agency coordination, media reporting, optimization recommendations, and test-and-learn initiatives. The position supports media planning, optimization, reporting, and cross-functional execution while building expertise in media strategy, measurement, audience development, and performance marketing. Success requires analytical skills, attention to detail, and the ability to turn campaign data into actionable business recommendations.
Requirements
- 3–5 years of experience in media, digital marketing, advertising, agency account management, or a related field.
- Experience supporting paid social, digital video, display, search, programmatic, retail media, or related marketing channels.
- Understanding of major media channels and campaign measurement principles.
- Familiarity with media platforms, ad servers, DSPs, or campaign reporting tools.
- Experience analyzing marketing performance data and translating insights into recommendations.
- Strong analytical, organizational, and project management skills.
Nice To Haves
- Bachelor’s degree in Business, Marketing, Communications, Analytics, or a related field is preferred.
Responsibilities
- Support the development and execution of media plans across digital and traditional channels.
- Partner with agency teams to ensure campaigns launch on time, within budget, and according to approved plans.
- Translate brand objectives into campaign requirements, audience strategies, media tactics, and performance metrics.
- Maintain campaign trackers, project plans, and execution documentation.
- Monitor campaign performance and identify opportunities to improve efficiency, effectiveness, and business outcomes.
- Analyze channel, audience, geography, and creative performance to develop insights and optimization recommendations.
- Support campaign reporting and performance recaps, translating data into actionable business recommendations.
- Identify trends and patterns that can improve future campaigns and media investments.
- Collaborate with Brand Marketing, Analytics, Sales, Creative, Consumer Insights, and Omnichannel teams on campaign execution and measurement.
- Stay informed about industry trends, media technologies, consumer behavior, and platform innovations.
- Build expertise in media measurement, audience strategy, attribution, and optimization methods.
- Contribute ideas to improve campaign effectiveness, operational efficiency, and media capabilities.
- Demonstrate self-awareness through feedback and reflection.
- Build collaborative partnerships to meet shared objectives.
- Approach new opportunities and challenges with urgency, energy, and enthusiasm.
- Understand the business and organizational environment and adapt to its culture and ways of working.
Benefits
- Competitive pay
- Comprehensive benefits package
- Paid time off
- 401(k) and company match
- Annual bonus eligibility
- Safe and inclusive work environment that appreciates diversity and supports associate development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
