Associate Manager - SoulCycle, Santa Monica

Equinox•Santa Monica, CA
•Onsite

About The Position

SoulCycle is seeking an Associate Manager to lead operations and contribute to company growth in a dynamic, non-traditional SoulCycle Brick + Mortar environment located inside Equinox. The role is responsible for driving business performance, delivering exceptional rider experiences, and leading high-performing teams across pop-ups, partnerships, special events, and other unique activations. The Associate Manager is expected to take ownership of the health, success, and growth of the business while adapting to changing priorities and serving as a role model for the team. The position partners with the District Manager to execute business plans, recruit and develop employees, manage schedules, and maintain operational standards. It also supports instructors and front-desk staff, delivers hospitality to clients, and helps uphold SoulCycle’s aesthetic, atmosphere, culture, and community. Responsibilities may evolve with business needs.

Requirements

  • Demonstrated superior customer service and hospitality skills.
  • Highly organized, with the ability to prioritize multiple tasks under tight deadlines.
  • Ability to communicate clearly with team members, clients, and senior management.
  • Honesty and personal integrity.
  • Authentic, inspirational, enthusiastic, energetic, and personable demeanor.
  • Passion for and knowledge of the service and fitness industry.
  • Ability to work flexible or non-traditional hours, including weekends and some holidays.
  • Proven ability to solve problems, initiate tasks, and perform duties without direction.
  • Strong written and verbal communication skills.
  • High standards of tact, discretion, and confidentiality.
  • Legal right to work in the United States.

Responsibilities

  • Partner with the District Manager to execute a business plan, set SMART goals, and drive top-line revenue.
  • Create and publish schedules.
  • Assess studio hiring needs, interview applicants, and hire Studio Crew and Key Holders as needed.
  • Support team morale and set a positive example during studio visits; discourage gossip and promote positive conduct.
  • Identify team-development gaps and train or retrain employees, with guidance from the District Manager, to maintain standards consistently.
  • Provide training tools to a new manager to support their learning and development.
  • Deliver high-level customer service and hospitality to clients.
  • Maintain a positive attitude and take initiative.
  • Support SoulCycle instructors and ensure a successful class check-in process.
  • Work collaboratively with SoulCycle staff to promote efficiency and camaraderie.
  • Assist with training and coaching new front-desk hires.
  • Maintain the SoulCycle aesthetic, appearance, atmosphere, and culture.
  • Foster SoulCycle community and culture in the studio, build relationships with instructors and the local community, acknowledge team achievements, and express gratitude.
  • Develop holistic business plans covering ridership and retail goals; analyze and manage studio profit-and-loss statements.
  • Identify and execute corporate partnership and community-impact opportunities, and ensure company-wide initiatives are implemented in the studio.
  • Develop and execute rider acquisition and retention plans with a marketing partner.
  • Identify hiring needs and team strengths and development opportunities; provide timely feedback and coaching; oversee onboarding, training, and development; and develop high-potential employees.
  • Coach team members on time management and task prioritization to meet deadlines.
  • Learn and apply studio-specific and company-wide operating procedures and policies, and guide the team through new processes and changes.
  • Manage conflict in high-pressure situations, find solutions within company standards, and proactively address difficult situations.
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