Associate Manager - SoulCycle, Santa Monica

Equinox•Santa Monica, CA
•$70,304 - $70,304

About The Position

SoulCycle is seeking an Associate Manager to support the company's growth by leading operations across a dynamic, non-traditional SoulCycle Brick + Mortar environment located inside Equinox. The role is responsible for driving business performance, delivering exceptional rider experiences, and leading high-performing teams across pop-ups, partnerships, special events, and other unique activations. The ideal candidate is passionate about the SoulCycle brand and culture and thrives in fast-paced, evolving environments. They demonstrate strong interpersonal skills and business acumen, think strategically, solve problems creatively, and adapt quickly to changing priorities. The Associate Manager is expected to embody integrity, confidence, accountability, and resilience and to take ownership of the health, success, and growth of the business. Responsibilities described are representative, not comprehensive; additional duties may be assigned as business needs evolve.

Requirements

  • Demonstrated superior customer service and hospitality skills.
  • Highly organized, with the ability to prioritize multiple tasks with tight deadlines.
  • Strong communication skills with team members, clients, and senior management.
  • Honesty and personal integrity.
  • Authentic, inspirational, enthusiastic, energetic, and personable manner.
  • Passion for and knowledge of the service and fitness industry.
  • Ability to work flexible or non-traditional hours, including weekends and some holidays.
  • Proven ability to solve problems, initiate tasks, and perform duties without direction.
  • Strong written and verbal communication skills.
  • High standards of tact, discretion, and confidentiality.
  • Legal right to work in the United States.

Responsibilities

  • Partner with the District Manager to execute a thorough business plan, create SMART goals, and drive top-line revenue during the assignment.
  • Create and publish schedules.
  • Assess studio hiring needs, interview applicants, and hire Studio Crew and Key Holders as needed.
  • Maintain a supportive management presence through studio visits as needed, lead with positive intent, and discourage gossip.
  • Identify team-development gaps and train or retrain individuals, with guidance from the District Manager, to maintain standards consistently.
  • Provide training tools to a new manager to support their learning and development.
  • Provide high-level customer service and hospitality to clients.
  • Maintain a positive attitude and take initiative.
  • Support SoulCycle instructors to ensure a successful class check-in process.
  • Work collaboratively with SoulCycle staff to promote efficiency and camaraderie.
  • Assist with training and coaching new front desk hires.
  • Maintain the distinct SoulCycle aesthetic, appearance, atmosphere, and culture.
  • Foster the SoulCycle community and culture, create a positive team environment, build relationships with instructors and the local community, and recognize team achievements.
  • Deliver exceptional hospitality to riders and staff and inspire the team to uphold hospitality standards and company values.
  • Develop holistic business plans for ridership and retail goals, analyze and manage studio profit and loss statements, and identify opportunities for corporate partnerships and community impact.
  • Ensure company-wide initiatives are implemented in the studio.
  • Develop and execute new-rider acquisition and retention plans with a marketing partner.
  • Identify hiring needs and team strengths and development opportunities; provide timely feedback and coaching; oversee onboarding, training, and development; and develop high-potential employees.
  • Coach the team on time management and prioritization to meet deadlines.
  • Learn and uphold studio-specific and company-wide operational procedures and policies, and manage transitions to new processes and ways of working.
  • Manage conflict in high-pressure situations, apply a solution-oriented approach within company standards, and proactively identify and address difficult situations.
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