Associate Manager - SoulCycle, Santa Monica

Equinox•Santa Monica, CA

About The Position

SoulCycle is seeking an Associate Manager to contribute to company growth by leading operations in a dynamic, non-traditional SoulCycle Brick + Mortar environment located inside Equinox. The role is responsible for business performance, exceptional rider experiences, and high-performing teams across pop-ups, partnerships, special events, and other unique activations. The ideal candidate is passionate about SoulCycle’s brand and culture and thrives in fast-paced, evolving environments. They bring strong interpersonal skills and business acumen, strategic thinking, creative problem-solving, adaptability, integrity, confidence, accountability, and resilience, and take ownership of the health, success, and growth of the business. The position partners with the District Manager to carry out a business plan, set SMART goals, and drive revenue. It oversees schedules, staffing, team morale, training and development, rider hospitality, class check-in support, and the studio’s appearance and culture. The Associate Manager also develops studio business plans and teams, analyzes financial performance, supports partnerships and community impact, and executes company-wide initiatives and rider acquisition and retention plans. Responsibilities described are representative rather than exhaustive; additional duties may be assigned as business needs evolve.

Requirements

  • Demonstrated superior customer service and hospitality skills.
  • Highly organized, with the ability to prioritize multiple tasks with tight deadlines.
  • Ability to communicate clearly with team members, clients, and senior management.
  • Honesty and personal integrity.
  • Authentic, inspirational, enthusiastic, energetic, and personable approach.
  • Passion for and knowledge of the service and fitness industry.
  • Ability to work flexible or non-traditional hours, including weekends and some holidays.
  • Proven ability to solve problems, initiate tasks, and perform duties without direction.
  • Strong written and verbal communication skills.
  • High standards of tact, discretion, and confidentiality.

Responsibilities

  • Partner with the District Manager to execute a business plan, create SMART goals, and drive top-line revenue.
  • Create and publish schedules.
  • Assess studio hiring needs, interview applicants, and hire Studio Crew and Key Holders as needed.
  • Support team morale through a positive management presence and promote a no-gossip environment.
  • Identify team development gaps and train or retrain employees with guidance from the District Manager.
  • Provide training tools to a new manager to support their learning and development.
  • Provide high-level customer service and hospitality to clients.
  • Support SoulCycle instructors and ensure a successful class check-in process.
  • Work cohesively with SoulCycle staff to promote efficiency and camaraderie.
  • Assist with training and coaching new front-desk hires.
  • Maintain the SoulCycle aesthetic, appearance, atmosphere, and culture.
  • Foster studio community and culture, create a positive team environment, and model hospitality and core values.
  • Build relationships with instructors, riders, and the local community; recognize team accomplishments and express gratitude.
  • Develop business plans covering ridership and retail goals and analyze and manage studio profit and loss statements.
  • Identify and execute corporate partnership and community-impact opportunities.
  • Ensure company-wide initiatives are implemented in the studio.
  • Develop and execute rider acquisition and retention plans with a marketing partner.
  • Address hiring needs, provide timely feedback and coaching, oversee onboarding and development, and identify high-potential employees.
  • Coach the team on time management and prioritization to meet deadlines.
  • Learn and uphold studio-specific and company-wide operating procedures and policies, and manage transitions to new processes.
  • Manage conflict, identify and address difficult situations, and execute solutions within company standards.

Benefits

  • Competitive salary
  • Benefits
  • Industry-leading commission opportunities for club employees
  • Complimentary Club membership
  • Perks and incentives on products and services, including Personal Training, Pilates, Spa, and Shop
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