Associate Manager, Global Brand Activation & Digital Strategy, Prestige Care

Wella•New York, NY

16d•$69,000 - $90,000•Hybrid

About The Position

The Associate Manager supports the development of global activation campaigns and owns the execution and deployment of digital content across Wella Company’s Prestige Care portfolio, including Sebastian Professional, Nioxin, and Briogeo. Working with Brand Strategy, Creative, Social, and regional teams, the role helps shape social-first activation plans and turns campaign ideas into channel-ready content intended to drive awareness, engagement, and conversion. The position is the primary owner of global website and eRetail content and leads the deployment of digital campaign assets across paid media, CRM, SEO, and eCommerce channels. It manages content for innovation launches and base business priorities, ensuring markets receive high-quality, activation-ready assets aligned with platform best practices and consumer behaviors. Success requires digital fluency, content development expertise, cross-functional collaboration, and an interest in bringing campaigns to life through social-first activation. The role is based in New York, NY, with a hybrid arrangement requiring three days on-site. The disclosed annual salary range is $69,000–$90,000, plus bonus. The company also offers benefits including health insurance, life and disability insurance, a 401(k) retirement plan, paid holidays, and paid time off.

Requirements

3–5 years of experience in brand activation, digital marketing, content marketing, social media, eCommerce, or integrated marketing.
Strong understanding of social-first marketing principles and content development.
Experience adapting campaign creative into channel-specific assets.
Experience supporting eCommerce and retailer content, including product detail pages, campaign assets, and launch content.
Knowledge of paid media formats and full-funnel content requirements across awareness, consideration, and conversion objectives.
Strong project coordination and organizational skills, including the ability to manage multiple priorities simultaneously.
Strong attention to detail and commitment to delivering high-quality content.
Comfort working in a fast-paced, global environment with multiple stakeholders.
Strong awareness of beauty trends and cultural shifts.
Self-starter who thrives in fast-paced environments and enjoys new challenges.
Team-oriented approach characterized by initiative, collaboration, and integrity.
Growth mindset, resilience, and adaptability in an evolving, entrepreneurial environment.

Nice To Haves

Passion for professional haircare, beauty, and creativity.

Responsibilities

Support development of global activation campaigns across Sebastian Professional, Nioxin, and Briogeo.
Partner with Brand Strategy, Creative, and Social Media teams on social-first campaign plans that scale across paid, owned, and earned channels.
Contribute to campaign briefs, activation plans, content strategies, and channel recommendations.
Ensure campaign concepts account for platform behaviors, content consumption habits, and audience needs.
Support alignment of campaign execution across consumer and professional touchpoints.
Own the execution and deployment of digital content across campaign touchpoints.
Translate campaign creative into channel-specific assets for social, paid media, websites, CRM, SEO, and eCommerce.
Manage content production, adaptation, approvals, and delivery to ensure assets are market-ready and on brand.
Partner with creative and production teams to develop engaging, platform-optimized content that supports campaign objectives.
Support development and delivery of global paid media asset toolkits.
Help translate campaign creative into full-funnel assets supporting awareness, consideration, conversion, and retention objectives.
Ensure paid media assets meet channel requirements and platform best practices.
Serve as the primary owner of global website and eRetail content execution.
Lead content deployment for innovation launches, campaign activations, and base business priorities.
Manage website pages, launch content, product content, retailer assets, and digital experience support.
Partner with Digital and eCommerce teams to optimize content performance and user experience.
Support development of CRM campaign content and customer journey communications.
Coordinate SEO-focused content and articles to improve discoverability and traffic.
Ensure CRM and SEO content aligns with broader campaign objectives and messaging.
Partner with regional and local teams to support successful market activation.
Deliver clear, activation-ready content toolkits and asset packages.
Collaborate with Brand Strategy, Creative, Social, Influencer, Education, and local market teams to support seamless execution.