BU Category Marketing- Associate Manager

Tyson Foods•Springdale, AR

21h

About The Position

This role supports the Foodservice Value-Added Poultry (FSVAP) category team in informing category strategy, portfolio decisions, and commercial growth. The position manages assigned projects and product categories and collaborates with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation. It also builds expertise in poultry products, customers, operators, and foodservice trends. The Associate Manager supports category planning and analysis, prepares category share reporting, monitors market and competitive dynamics, contributes to product and pricing assessments, and coordinates quality and sensory evaluations. The role also supports brand and commercial discussions, manages project timelines and documentation, and applies approved AI tools responsibly while protecting sensitive information and validating generated outputs.

Requirements

Bachelor's degree in business, marketing, economics, finance, or another related field.
At least 2 years of experience in category management, marketing, market insights, finance, or a related field.
Proficiency in Excel, Word, and PowerPoint.
Excellent verbal and written communication skills.
Strong analytical and problem-solving skills with attention to detail.
Ability to organize and manage multiple projects and deadlines.
Ability to collaborate with cross-functional partners.
Curiosity and willingness to learn, take feedback, and grow.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.

Nice To Haves

Experience with syndicated market data such as Circana.

Responsibilities

Support the annual situation assessment and category strategy for FSVAP.
Gather and analyze internal and external data on consumer, operator, and competitor dynamics.
Prepare monthly Circana category share tracking and reporting for FSVAP.
Monitor category trends, consumer and operator behavior, and competitive activity.
Support product and pricing performance assessments and competitive benchmarking.
Coordinate quality cuttings and Sensory studies and summarize the findings.
Support white-space and gap analysis and SKU rationalization.
Support review of Brand Marketing materials for alignment with category insights.
Prepare analysis and materials for Pricing/Revenue Management, Sales, and Marketing discussions.
Manage assigned projects, timelines, and documentation.
Build expertise in poultry products, processing, customers, operators, and foodservice trends.
Use approved AI tools responsibly, safeguard sensitive information, follow company policies, validate AI-generated outputs, and apply professional judgment.