BU Category Marketing- Associate Manager

Tyson Foods, Inc.•Springdale, AR

About The Position

This role supports the Foodservice Value-Added Poultry (FSVAP) category team in developing category strategy, portfolio decisions, and commercial growth. The Associate Manager manages assigned projects and product categories and collaborates with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation. The role builds expertise in poultry products, customers, operators, and foodservice trends. The position contributes to category planning and research, market and competitive intelligence, product and pricing assessments, portfolio optimization, and commercial enablement. It also manages project timelines and documentation. The position does not supervise direct reports and includes 1–4 domestic trips per year.

Requirements

Bachelor's degree in business, marketing, economics, finance, or a related field.
At least 2 years of experience in category management, marketing, market insights, finance, or a related field.
Proficiency in Excel, Word, and PowerPoint.
Excellent verbal and written communication skills.
Strong analytical and problem-solving skills with attention to detail.
Ability to organize and manage multiple projects and deadlines.
Ability to collaborate with cross-functional partners.
Curiosity and willingness to learn, take feedback, and grow.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.

Nice To Haves

Experience with syndicated market data, such as Circana.

Responsibilities

Support the annual situation assessment and category strategy for Foodservice Value-Added Poultry (FSVAP).
Gather and analyze internal and external data on consumer, operator, and competitor dynamics.
Prepare monthly Circana category share tracking and reporting for FSVAP.
Monitor category trends, consumer and operator behavior, and competitive activity.
Support product and pricing performance assessments and competitive benchmarking.
Coordinate quality cuttings and Sensory studies and summarize findings.
Support white-space and gap analysis and SKU rationalization.
Support review of Brand Marketing materials for alignment with category insights.
Prepare analysis and materials for Pricing/Revenue Management, Sales, and Marketing discussions.
Manage assigned projects, timelines, and documentation.
Build expertise in poultry products, processing, customers, operators, and foodservice trends.
Use approved AI tools responsibly, protect sensitive information, follow company policies, validate generated outputs, and apply professional judgment.