Category Marketing Manager

Genuine Parts Company • Wildwood, MO

2d

About The Position

The Category Marketing Manager develops long- and short-term strategy and business positions for NAPA merchandise departments. The role serves as the main point of contact between the Category Merchandising team and the NAPA Marketing team, with primary responsibility for strategic development and cross-functional communications for the assigned category department.

Requirements

• At least 6 years of relevant experience, including marketing experience at a retail company or B2B marketing.
• Familiarity with integrated marketing plans and creative asset briefs.
• A data-driven mindset and ability to use analysis to make business recommendations.
• Experience managing projects and working with cross-functional stakeholders.
• Strong organization skills and ability to define and sequence strategic priorities.

Responsibilities

• Manage the category marketing budget.
• Develop annual strategic marketing plans and provide regular updates for assigned merchandise categories, informed by competitive analysis, consumer input, financial data, input from Marketing and Category leadership, and business goals.
• Ensure programs are designed around a full-funnel customer journey using accessible owned, earned, shared, and paid marketing channels, without dead ends for customers.
• Participate in strategic updates with suppliers about NAPA-wide marketing initiatives.
• Work with the creative team to develop a core creative idea when necessary.
• Work with the category team to generate incremental marketing dollars from supplier marketing teams.
• Serve as the primary liaison between the Category team and other internal and external partners.
• Prioritize needs across multiple stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed