Category Marketing Specialist

The Home Depot•Atlanta, GA
•Onsite

About The Position

The Category Marketing Specialist supports the development and tracking of strategic marketing goals by department. This role provides reporting and analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.

Requirements

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Bachelor's degree in marketing, advertising, or a business-related field
  • 1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
  • Experience managing projects and working with cross-functional stakeholders
  • Experience with SharePoint, PowerPoint and Excel
  • Strong organizational skills & attention to details
  • Ability to communicate clearly with teammates and supervisors in both verbal and written communications
  • An adaptive mindset and a willingness to learn new skills & processes
  • Ability to manage deadlines & milestones across multiple simultaneous projects
  • A collaborative approach and willingness to seek help as needed
  • A strategic approach to execution, including an ability to identify process improvements

Nice To Haves

  • Excellent written and verbal communication skills

Responsibilities

  • Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development.
  • Collaborate to execute aggregate reporting and analysis on vendor campaign performance for readouts with supervisor and broader merchandising organization.
  • Provide support in developing department overall strategy playbook and strategic event briefs to be leveraged by cross-functional marketing execution teams.
  • Manage internal promo generation/calendar and barcode management processes for assigned department(s), may include coupon process.
  • Maintain centralized reference documents for promotional coverage and affected SKUs/vendors; notify internal stakeholders as needed when materials are updated.
  • Report marketing and competitive activity during internal status updates and merchant staff meetings.
  • Work on special projects as directed.
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