Category Marketing Manager

Genuine Parts Company • Wildwood, GA

1d

About The Position

The Category Marketing Manager serves as the main point of contact between NAPA’s Category Merchandising team and Marketing team, with primary responsibility for strategic development and cross-functional communications for assigned merchandise categories. The Category Marketing team develops long- and short-term strategy and business positions for NAPA’s merchandise departments.

The role manages the category marketing budget and develops annual strategic marketing plans, with regular updates informed by competitive analysis, consumer input, financial data, leadership input, and business goals. Marketing programs should support a full-funnel customer journey across owned, earned, shared, and paid channels, without dead ends for customers. The manager also participates in supplier updates on NAPA-wide marketing initiatives, works with creative teams on core creative concepts as needed, and collaborates with category teams to secure incremental marketing dollars from supplier marketing teams.

The position manages projects and serves as the primary liaison between the Category team and internal and external partners. Success requires coordinating priorities among multiple stakeholders and defining and sequencing strategic priorities.

Requirements

• At least 6 years of relevant experience, such as marketing experience at a retail company or B2B marketing.
• Familiarity with integrated marketing plans and creative asset briefs.
• Data-driven mindset and ability to use analysis to make business recommendations.
• Experience managing projects and working with cross-functional stakeholders.
• Strong organizational skills and ability to define and sequence strategic priorities.

Responsibilities

• Manage the category marketing budget.
• Develop annual strategic marketing plans and provide regular updates for assigned merchandise categories, using competitive analysis, consumer input, financial data, leadership input, and business goals.
• Ensure marketing programs support a full-funnel customer journey across owned, earned, shared, and paid channels, without customer dead ends.
• Participate in strategic updates with suppliers on NAPA-wide marketing initiatives.
• Work with creative teams to develop a core creative idea when needed.
• Work with the category team to generate incremental marketing dollars from supplier marketing teams.
• Manage projects and serve as the primary liaison between the Category team and internal and external partners.
• Prioritize needs across multiple stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed