BU Category Marketing Manager - Foodservice Poultry

Tyson Foods•Springdale, AR

About The Position

The Manager, Category Management (Foodservice Poultry) leads category initiatives for Tyson’s Foodservice Value-Added Poultry business. The role turns market and customer insights into analysis and recommendations that inform category strategy, portfolio decisions, and commercial growth. The manager owns a portfolio of category products and projects, partnering with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation to align cross-functional teams and deliver results. The role also coaches and develops Associate Managers and may supervise Associate Manager direct reports. The position is a first-shift role in the United States. Local candidates will be given priority; relocation assistance is not available. The role requires 1–4 domestic trips per year and the ability to perform its physical requirements with or without reasonable accommodation. No sponsorship is offered. Professional team members are expected to use approved AI tools responsibly, protect sensitive information, follow company policies, and validate AI-generated outputs. People leaders are additionally expected to support responsible AI adoption and accountability for AI-supported work.

Requirements

Bachelor’s degree in business, marketing, economics, finance, or a related field.
At least 5 years of experience in category management, marketing, market insights, strategy, or a related field.
Proficiency in Excel, Word, and PowerPoint.
Excellent verbal and written communication skills.
Strong analytical and problem-solving skills, including the ability to turn market, customer, and competitive data into actionable insights.
Solid understanding of category, portfolio, and pricing performance.
Ability to coach and develop others.
Strong project management skills and ability to influence cross-functional partners in a fast-paced, changing environment.
Willingness and ability to perform the physical requirements of the job with or without reasonable accommodation.
Responsible use of approved AI tools, including protecting sensitive information, following company policies, and validating outputs.

Nice To Haves

MBA.
Experience with syndicated market data such as Circana.
Knowledge of the foodservice and/or CPG industry.

Responsibilities

Contribute to the annual situation assessment and category/brand strategy for Foodservice Value-Added Poultry.
Evaluate internal strengths and weaknesses and external opportunities and threats, including consumer, operator, and competitor dynamics.
Track progress against category priorities and recommend adjustments.
Lead monthly Circana category share tracking and reporting for Foodservice Value-Added Poultry.
Translate category trends, consumer and operator behavior, and competitive activity into insights and recommendations.
Assess competitor and industry capacity and the implications of market shifts.
Lead product and pricing performance assessments, quality monitoring, and competitive benchmarking.
Partner with Sensory on drivers of liking and competitive testing.
Lead white-space and gap analysis and renovation initiatives.
Lead SKU rationalization analysis and recommend portfolio actions.
Partner with Innovation to turn white-space and gap analysis into opportunities.
Identify emerging consumer and operator needs and recommend priorities.
Review Brand Marketing materials for alignment with category and customer insights.
Partner with Pricing/Revenue Management on performance and pricing decisions.
Develop and present category recommendations to Sales, Marketing, and senior leadership.
Coach and develop Associate Managers.
Manage multiple complex projects and align cross-functional partners to deliver results.
Use approved AI tools responsibly, safeguard sensitive information, follow company policies, and critically validate AI-generated outputs.