BU Category Marketing Manager - Foodservice Poultry
About The Position
This role leads category initiatives for the Foodservice Value-Added Poultry (FSVAP) business, turning market and customer insights into recommendations that shape category strategy, portfolio decisions, and commercial growth. The role owns a portfolio of category products and projects and works with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation to align partners and deliver results. It also coaches and develops Associate Managers. The position contributes to annual category and brand planning, monitors market and competitive dynamics, and assesses product, pricing, quality, and portfolio performance. It translates category trends and consumer and operator behavior into actionable recommendations, supports innovation and renovation priorities, and presents category recommendations to sales, marketing, and senior leadership. The role is a first-shift position and requires 1ā4 domestic trips per year. Local candidates will be given priority; relocation assistance and visa sponsorship are not offered.
Requirements
- Bachelor's degree in business, marketing, economics, finance, or a related field.
- At least 5 years of experience in category management, marketing, market insights, strategy, or a related field.
- Proficiency in Excel, Word, and PowerPoint.
- Excellent verbal and written communication skills.
- Strong analytical and problem-solving skills, including the ability to turn market, customer, and competitive data into actionable insights.
- Solid understanding of category, portfolio, and pricing performance.
- Ability to coach and develop others.
- Strong project management skills and ability to influence cross-functional partners in a fast-paced, changing environment.
- Willingness and ability to perform the physical requirements of the job with or without a reasonable accommodation.
Nice To Haves
- MBA preferred.
- Experience with syndicated market data such as Circana preferred.
- Knowledge of the foodservice and/or CPG industry preferred.
Responsibilities
- Contribute to the annual situation assessment and category/brand strategy for FSVAP.
- Evaluate internal strengths and weaknesses and external opportunities and threats, including consumer, operator, and competitor dynamics.
- Track progress against category priorities and recommend adjustments.
- Lead monthly Circana category share tracking and reporting for FSVAP.
- Translate category trends, consumer and operator behavior, and competitive activity into insights and recommendations.
- Assess competitor and industry capacity and the implications of market shifts.
- Lead product and pricing performance assessments, quality monitoring, and competitive benchmarking.
- Partner with Sensory on drivers of liking and competitive testing.
- Lead white-space and gap analysis and renovation initiatives.
- Lead SKU rationalization analysis and recommend portfolio actions.
- Partner with Innovation to turn white-space and gap analysis into opportunities.
- Identify emerging consumer and operator needs and recommend priorities.
- Review Brand Marketing materials for alignment with category and customer insights.
- Partner with Pricing/Revenue Management on performance and pricing decisions.
- Develop and present category recommendations to Sales, Marketing, and senior leadership.
- Coach and develop Associate Managers.
- Manage multiple complex projects and align cross-functional partners to deliver results.
Benefits
- Paid time off.
- 401(k) plans.
- Affordable health, life, dental, vision, and prescription drug benefits.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
