The Senior Manager, BU Innovation sets innovation direction for assigned brands and categories and is accountable for the quality, balance, and business impact of the innovation pipeline. The role translates category strategy, customer needs, market trends, and business objectives into prioritized innovation platforms and investment recommendations, then leads strategically significant and complex initiatives from concept through in-market performance. The Senior Manager influences senior leaders and cross-functional teams, coaches and develops innovation team members, and delivers profit, volume, and share growth for the business and its customers. The role owns and shapes innovation strategy for the Foodservice Value Added Poultry category, aligned with corporate and business unit goals and long-range and annual plans. It identifies white-space opportunities and emerging customer and consumer needs, prioritizes a balanced pipeline across near-, mid-, and long-term horizons, recommends investments, and evaluates performance, ROI, and portfolio health. The Senior Manager leads complex product, packaging, and go-to-market initiatives through concept development, feasibility, business proposal, approval, customer sell-in, and in-market performance tracking. The role develops executive-level innovation narratives and recommendations, drives customer co-innovation and strategic partnerships, works with Sales and Channel Marketing to incorporate operator and distributor strategies, and seeks synergies across retail and foodservice. It also directs innovation and consulting agencies and builds external supplier and partner relationships. The position leads, coaches, and develops Managers and Associate Managers; oversees their projects and resolves issues; and advises other Tyson innovators. It uses innovation project management, packaging, and specification systems to advance projects with cross-functional teams.
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Job Type
Full-time
Career Level
Senior