Senior Manager BU Innovation - RVAP

Tyson Foods•Springdale, AR

About The Position

The Senior Manager, RVAP Innovation manages business activities related to innovation for the Tyson brand and other assigned brands, with responsibility for delivering an innovation pipeline. The role develops long- and short-term strategies, product and packaging concepts, and go-to-market approaches to support corporate growth and achieve profit, volume, and share objectives. It focuses primarily on RVAP innovation for the club channel while also influencing the broader innovation pipeline. The position works to influence senior leaders and cross-functional partners across the business unit, R&D, Culinary, Insights, Supply Chain, SS&P, Operations, Finance, and Strategy. It requires a strong understanding of innovation success factors, marketing, consumer insights, business and brand strategy, and P&L management, along with the ability to collaborate, solve problems, think ahead, and challenge the status quo. The role leads innovation strategy and projects from idea development and feasibility through R&D, approval, execution, customer sell-in, and in-market review. It also uses consumer and market insights to shape differentiated offerings, collaborates across retail and foodservice channels, and partners with the PMO to follow Stagegate processes and supporting systems. Relocation assistance is eligible. The position is listed as first shift.

Requirements

Bachelor’s degree required.
At least 6 years of direct Product Innovation or Marketing experience required.
Excellent knowledge of innovation, marketing strategy, strategic business analysis, financial planning, and market research fundamentals.
Demonstrated success leveraging consumer knowledge and insights to drive business results.
Experience reporting to senior executives.
Strong communication and presentation skills.
Ability to devise effective solutions in unstructured situations.
Ability to manage multiple projects in a dynamic environment.
Strong collaboration skills and demonstrated ability to lead cross-functional teams and direct reports.
Resume required for consideration.
Position does not accept sponsorships.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.
Demonstrate responsible use of approved AI tools, safeguard sensitive information, follow company policies, and validate AI-generated outputs. People leaders are also expected to drive responsible AI adoption, identify opportunities to improve team performance, and ensure accountability for AI-supported outcomes.

Nice To Haves

MBA or BBA preferred.

Responsibilities

Develop and implement the innovation pipeline and strategies for RVAP, supporting long-range and annual plans and corporate and business-unit goals.
Lead product and packaging innovation projects, including concept development, feasibility validation, R&D, business proposals and approvals, project execution, customer sell-in, and in-market performance reviews.
Work with the PMO team and cross-functional partners on innovation project management, packaging, and specification systems.
Liaise with corporate functions to ensure business initiatives receive necessary focus.
Identify growth opportunities using syndicated research, trend data, primary market research, and competitive intelligence.
Develop meaningful consumer positioning that creates value versus competitors and communicate product advantages to consumers.
Collaborate with Insights, R&D, Brand Marketing, and the business unit to develop ideas and research and development plans, screen ideas and food, and optimize offerings for consumer and operator needs with a clear point of difference.
Work with Sales, Analytics, and Marketing to understand forecast accuracy, maximize opportunities, and develop plans to achieve business-unit objectives.
Leverage opportunities across retail and foodservice channels to maximize the scale of ideas.
Partner with the PMO organization to ensure compliance with Stagegate processes and supporting systems.
Influence senior leaders and cross-functional stakeholders to drive future growth.