Senior Manager BU Innovation - RVAP

Tyson Foods•Springdale, AR

About The Position

The Senior Manager, RVAP Innovation manages innovation-related business activities for the Tyson brand and other assigned brands, with responsibility for delivering an innovation pipeline. The role develops short- and long-term strategies, product and packaging ideas, and go-to-market approaches to support corporate growth and achieve profit, volume, and share objectives. The position focuses primarily on RVAP innovation for the club channel while also influencing the broader innovation pipeline. The Senior Manager influences senior leaders and cross-functional partners across the business unit, R&D, Culinary, Insights, Supply Chain, SS&P, Operations, Finance, and Strategy to drive future growth. The role calls for deep knowledge of innovation success factors, marketing, consumer insights, business and brand strategy, and P&L management, as well as forward thinking, problem-solving, collaboration, and a willingness to challenge the status quo.

Requirements

Bachelor’s degree required.
At least 6 years of direct product innovation or marketing experience.
Excellent knowledge of innovation, marketing strategy, strategic business analysis, financial planning, and market research fundamentals.
Demonstrated success leveraging consumer knowledge and insights to drive business results.
Experience reporting to senior executives.
Strong communication and presentation skills.
Ability to devise effective solutions in unstructured situations.
Proven ability to manage multiple projects in a dynamic environment.
Strong collaboration skills and demonstrated ability to lead cross-functional teams and direct reports.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.

Nice To Haves

MBA or BBA preferred.

Responsibilities

Develop and implement RVAP innovation strategies and pipelines that inform long-range and annual plans and align with corporate and business-unit goals.
Lead product and packaging innovation from concept development and feasibility validation through R&D, business proposal and approval, project execution, customer sell-in, and in-market performance review.
Work with the PMO team and cross-functional partners on innovation project management, packaging, and specification systems.
Liaise with corporate functions to ensure business initiatives receive the necessary focus.
Identify growth opportunities using syndicated research, trend data, primary market research, and competitive intelligence.
Develop consumer positioning for innovation that creates value versus competitors and effectively communicates product advantages.
Collaborate with Insights, R&D, Brand Marketing, and the business unit to generate ideas, develop research and development plans, screen ideas and food, and optimize offerings for consumer and operator needs with a clear point of difference.
Work with Sales, Analytics, and Marketing to understand forecast accuracy, maximize opportunities, and develop plans that deliver business-unit objectives.
Leverage synergies across retail and foodservice channels to maximize the scale of ideas.
Partner with the PMO organization to ensure compliance with Stagegate process design and supporting systems.